5 Insider Tips To Boost Your Next Landing Page

In this post you will learn 5 simple tactics to make your next landing page far more attractive and convert even more!

All bloggers, online marketers and business owners today are busy trying to create powerful and attractive landing pages.

And why not!

It means more subscribers, more optins, more sales and more business in general. So it is certainly worth the effort.

Now, as you may know, a landing page is a digital version of a traditional newspaper ad, highway billboard, or looseleaf handout. The difference is that today’s marketers can quickly determine how sticky a landing page actually is.

After all, we have the measurements (or metrics if you prefer) set up to help us keep track of what is working, and what is not.

Then we can chop and change. Alter and test. And ultimately find the best version or our landing page.

This is all with the help of a little A/B testing software (which tests one version against another – and tells us the most successful).

This is all powerful stuff that we can certainly take advantage of.

But it doesn’t mean advertising fundamentals shouldn’t be incorporated from the very beginning!

So let’s take at 5 simple ways you can improve your landing pages right now.

1. Sometimes Less Is More

A successful ad campaign often “talks” less while still stirring up emotion from consumers.

And the same goes for landing pages: You want readers to understand the offer within seconds of landing on the page.

Keep the length of the content above the fold short. (ie. what is visible when you first land on the page)

If potential customers have to scroll down to see what you are offering, they’re wasting time. Then they might as well just hit the back button!

Think like a newspaper editor;

• you don’t want the reader to spend more than three seconds to understand the title of the page
• or three minutes on the subsequent content.

2. Include Real Social Proof

Of course, every business thinks its services and products are the best, so try to limit the bragging in front of potential customers.

However, people feel safe when part of a group. And social proof is definitely your friend.

Using real social proof on your landing pages eases first-time buyer’s anxieties.

A more familiar example, a list of references on a job resume, helps those making a decision on who to hire. And the same can be applied to business.

That is why testimonials are so powerful.

However, if you’re going to use a direct quote from a satisfied client, then make sure you include a name, face, and contact information/website. You want people to be able to see and check that your clients are actually real.

3. Do You Prefer Benefits Or Features?

When selling a product or service, you’re not trying to impress your high school English teacher by using ‘big words’ or complex concepts. You want to get to the point and make the reader understand how your product/service solves their problem.

This means mentioning the benefits rather than the features.

Sounds simple, but sometimes it takes a moment to really get your head around it.

So let’s take a look at an example:

Some customers may not understand or care about the number of pixels associated with a high-definition (HD) television.

Instead, they would be more interested that learn that a TV offers crystal-clear, life-like images that appear almost three-dimensional.

Another example:

A fitness fanatic cares less about the name of the ingredients and more about how a protein shake helps builds muscle.

Keep it simple and focus on the benefits in the copy of your landing page, and you will win over potential customers more quickly and easily.

(Below is one last example from a cloud-based company.)

4. Create a Sense of Urgency

This is a tactic that will win you more sales than you can imagine. And even Peep Laja at ConversionXl agrees, so it must be powerful!

Urgency.

What are the consequences if the someone does not make an immediate decision?

Will the competition gain more precedence in the industry?

Will the reader lose money?

Will their child be susceptible to impending injury?

You have to create and encourage a sense of urgency in order for the reader to make an immediate decision.

Otherwise you will lose them to a sea of the web’s choices and other people’s calls to attention. Or simply distraction. Facebook is calling, or they have to get the dinner ready.

A sense of urgency should be subtle, such as asking a definitive question or posing a relatable scenario.

For example:

5. Meet Their Concerns Head On

People are going to have questions and concerns when they are buying from someone new, especially when the purchase is an expensive one.

And one of the easiest ways to move a person forward, whatever the call to action (sign up, buy, call, opt in) is to help remove their concerns.

This usually involves addressing any obvious issues they might have with your offer like:

• what if it doesn’t work – you have a money-back guarantee
• how long does it take to deliver – you have various methods, including overnight shipping
• does it work with my XYZ, and so on

Addressing these common concerns head-on within your landing page is your best bet!

Related Content: Strategies For Digital Content That Engages

What About Your Next Landing Page?

Next time you have to build a landing page, try to incorporate at least one of these elements and see if you can increase your success.

You don’t have to apply all these tips at once, but sticking with the status quo is never a great idea.

What have you found works on landing pages you have built? Let us know in the comments below!

Image courtesy of Amnesty International UK