profile-128Hey! My name’s Ashley, the founder of Mad Lemmings. And I want to first and foremost welcome you to my humble website!

It’s a place you can come to learn how to build amazing WordPress websites that get more customers for your business.

Creating or running a WordPress website is a struggle, I know. But that is why I created this website and blog.

I want to help you learn and use all the ideas and strategies I find and use to make the simplest, highest converting websites around. You know, the kind of websites that simply get more customers for your business.

There is lots of hype and complex ideas out there, but I try to ignore all that. I strive for simplicity, and using what works. Whether is looks good or not (although I also prefer great design where possible).

Let’s learn what works and how to get more customers and money into your business through your website. Your number one business card. And it works 24/7!

So who is this Ashley bloke?

First things first. Yes, in America Ashley is a woman’s name, but I am Australian, and when I was a kid it was only for men!

Ok, as I mentioned above I am an Aussie. I live in Switzerland, where I run Mad Lemmings – helping small businesses succeed online.

I have been working on the web for over 14 years, and use my experience, knowledge and connections to help you succeed too!

How did you get into web design and internet marketing?

(I actually studied Mechanical Engineering, so it is a good question)

Back in 2001, I was lucky enough to get invited to work in Switzerland as a Web Developer.

The funny thing was, I had never studied it, or done it before, so it was kinda daunting…but after a while I worked hard, and got good at it.

I ended up leading and teaching a team of developers around the world and then….made a small mistake!

Nearly 2 years ago, I shattered my leg skiing. I am still not 100% fit, but I am lucky to be walking again, and back on my mountain bike – my main form of transport here in Switzerland.

Since I had quite a lot of time off work after my accident, I have taken to online marketing (including blogging and social media) with a passion.

So how can I help you?

You will find lots of information on this website about WordPress, SEO, and other marketing techniques.

Of course, I also offer services to my customers helping them succeed online and get more customers and grow their business.

You can take a look at what I offer on my services page.

Or simply join me on Social Media and the rest:




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