I can almost guarantee that you are not using Instagram for marketing purposes (if at all).
Am I right? (you can let me know in the comments)
But you are missing out on some amazing opportunities!
Instagram is growing like crazy. In fact, according to Business Insider:
Instagram grew its user base to 150 million monthly active users in half the time that it took Twitter and in two years less than Facebook
Not only that, but according to today’s Podcast guest – Jenn Herman, you will also get highly qualified traffic from Instagram.
Any traffic that comes to your site from there, is more motivated than almost any other social media site.
All you need to do is share your awesome pictures! Well, almost.
To find out how to really make the most of Instagram, let’s listen to an expert (i.e. someone who knows a lot more than us).
Jenn Herman is a huge fan and expert user of Instagram.
Not only that, but she was voted in the Top Ten Social Media Blogs of 2014, by Social Media Examiner.
She knows what she is talking about!
In this podcast I asked her all about Instagram, from the perspective of both a beginner and a marketer.
So if you have an interest in expanding your reach, using visual marketing to impress your audience, or just a new channel to spread your content, then this podcast is for you.
In this episode Jenn and I have perhaps a little too much fun discussing:
In short, Jenn gives us the lowdown on how best to use Instagram (and perhaps more importantly, how not to use it).
She even gave up her Sunday morning to talk to me!
Podcast: Play in new window | Download (Duration: 56:08 — 46.5MB) | Embed
Instagram posts on Jenn’s Trends
Instagram Analytics with Statigram
Jenn’s – Ultimate Beginner’s Guide to Instagram (Kindle Edition)
As this podcast is just starting out, I would really appreciate it if you could leave a review on iTunes to help me promote it and reach more people.
I have a quick How To Do a Review on iTunes (only because it may not be so simple to find the place to do it).
If you don’t really need to head to iTunes or Stitcher, you can find all the previous podcasts here
Instagram is perhaps one of the least used of the big social media networks.
But if I may quote Jenn directly from the podcast:
The traffic you get (from Instagram) is extremely high quality traffic
So if you like visuals, enjoy the fast pace of Twitter, or just need a new social media channel, give Instagram a try!
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).
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