MLP007: Instagram – Using Images for Social Media Success w/ Jenn Herman

I can almost guarantee that you are not using Instagram for marketing purposes (if at all).

Am I right? (you can let me know in the comments)

But you are missing out on some amazing opportunities!

Instagram is growing like crazy. In fact, according to Business Insider:

Instagram grew its user base to 150 million monthly active users in half the time that it took Twitter and in two years less than Facebook

Not only that, but according to today’s Podcast guest – Jenn Herman, you will also get highly qualified traffic from Instagram.

Any traffic that comes to your site from there, is more motivated than almost any other social media site.

All you need to do is share your awesome pictures! Well, almost.

To find out how to really make the most of Instagram, let’s listen to an expert (i.e. someone who knows a lot more than us).

Jenn Herman Shares Her Best Instagram Tips

Jenn Herman is a huge fan and expert user of Instagram.

Not only that, but she was voted in the Top Ten Social Media Blogs of 2014, by Social Media Examiner.

She knows what she is talking about!

In this podcast I asked her all about Instagram, from the perspective of both a beginner and a marketer.

So if you have an interest in expanding your reach, using visual marketing to impress your audience, or just a new channel to spread your content, then this podcast is for you.

In this episode Jenn and I have perhaps a little too much fun discussing:

• What exactly Instagram is and how effective the traffic is (hint: amazing)
• What kinds of Instagram daily limits there are
• How Instagram lends itself to cross-promotion (repurposing)
• Jenn also shares her best practice tips on
  • How to share on Instagram
  • Use of descriptions
  • Optimal hashtag use
  • Finding followers and following etiquette
• She also shares a little secret on getting people to your site
• What tools to use for finding hashtags and monitoring your stats
• How to make the best images on mobile or PC (yes, both are possible)

In short, Jenn gives us the lowdown on how best to use Instagram (and perhaps more importantly, how not to use it).

She even gave up her Sunday morning to talk to me!

Podcast: Play in new window | Download (Duration: 56:08 — 46.5MB) | Embed

 

Posts and Resources

Instagram posts on Jenn’s Trends

Instagram Analytics with Statigram

Jenn’s – Ultimate Beginner’s Guide to Instagram (Kindle Edition)

Connect with Jenn Herman

Her website – Jenn’s Trends

Instagram

Pinterest

Google+

Twitter

Facebook

I would appreciate a Review on iTunes Or Stitcher

As this podcast is just starting out, I would really appreciate it if you could leave a review on iTunes to help me promote it and reach more people.

I have a quick How To Do a Review on iTunes (only because it may not be so simple to find the place to do it).

Previous Podcast Episodes

If you don’t really need to head to iTunes or Stitcher, you can find all the previous podcasts here

Final Words

Instagram is perhaps one of the least used of the big social media networks.

But if I may quote Jenn directly from the podcast:

The traffic you get (from Instagram) is extremely high quality traffic

So if you like visuals, enjoy the fast pace of Twitter, or just need a new social media channel, give Instagram a try!