In today’s podcast I speak with Jacob Curtis, who used his personal brand to make a name for the company he works for.
Many bloggers and small business owners spend a lot of time creating a personal brand.
You get your name out there with amazing content.
You make connections and collect followers like baseballs cards.
But many people on social media actually have a “normal” job.
They work for someone else.
However, they may still have a lot of online influence and a long list of followers on one social media site or another.
So what happens when you take that social media influence, and mix it in with your employer?
Explosions? Hopefully the good kind.
And if done right, and planned and tracked correctly, the results can be amazing.
Jacob works for Bonfire Marketing in Portland.
He was already building his personal brand on social media and with his own website – JacobCurtis.com
And his following on social media, specifically Twitter was already quite big with over 22,000 followers.
So when Jacob approached his boss with the idea of leveraging his social media influence to bring Bonfire a new and large audience, he jumped at the chance!
In this podcast episode, I have a detailed chat (put me and Jacob in a room and we don’t shut up!) about:
So take a listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate.
Podcast: Play in new window | Download (42.7MB) | Embed
Twitter Advocacy: How One Employee Generated Massive Reach for @ThinkBonfire
Creating A Company Of Social Advocates: How to Get Your Employees To Share Your Content
Simply Measured – Social Media Analytics
MyBlogU – Blogger Collaboration
As this podcast is just starting out, I would really appreciate it if you could leave a review on iTunes to help me promote it and reach more people.
I have a quick How To Do a Review on iTunes (only because it may not be so simple to find the place to do it).
If you don’t really need to head to iTunes or Stitcher, you can find all the previous podcasts here
Building a personal brand is a great idea if you have a small business or blog.
But even if you don’t, if you have something that you are very passionate about and want to share, then it can be a great investment for the future.
After all, Jacob never thought he would be able to leverage his personal brand at work, and now he and Bonfire are flying!
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).