Google Analytics Academy – Become a Guru

I just read about this an hour ago and thought what better way to share than a quick post.

Analytics and Google Analytics specifically is something we all probably use, on a daily or at least weekly basis.

But how much do you really know about it?

How well do you really make use of all that data?

The New Google Analytics Academy

Google has just announced an online course to make you a Google Analytics Guru.

Or at least a would be ninja.

The course registration has already been opened, so go ahead and at least get on board.

You need to have a Google Account of course, and it would be obviously beneficial to have Analytics :>

The first lessons are being released on October 8th.

What can the Google Analytics Academy do for you?

The following is copied from the course outline and shows what the highlights are and what each unit will contain

Highlights

• An overview of today’s digital measurement landscape
• Guidance on how to build an effective measurement plan
• Best practices for collecting actionable data
• Descriptions of key digital measurement concepts, terminology and analysis techniques
• Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

The course unit contents

•  Unit 1 – Course overview
•  Unit 2 – Getting started with digital analytics
•  Unit 3 – Understanding and using Google Analytics data
•  Unit 4 – Collecting actionable data with Google Analytics
•  Unit 5 – Navigating Google Analytics reports
•  Unit 6 – Navigating Conversions reports

So without knowing the details you can see that the course will teach you a lot of useful and actionable stuff.

What sort of content is in the course?

Google has made quite an effort on this from what I can see and they intend to include

• Web content
• Video content
• Unit based tests
• Expert Hangouts
• Analytics Community

Some final thoughts

At the end of it all you can take a final course exam for certification. Why not get yourself a Google Certification I say!

People love courses, certifications and experts, so your customers will love it and you will learn a lot from it too.

Go register now and you can start it next week or at your own pace afterwards.

Photo Credit: ralph and jenny via Compfight cc