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Best eCommerce Platform for Beginners (13 Most Used Tools)

We've tested and reviewed a variety of ecommerce platforms to find the best options for beginners. Our focus was on ease of use, affordability, and essential features. Check out our top picks to find the perfect platform for starting your online store.

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Written by Kevin Thompson
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Looking to start selling online but not sure where to begin? Choosing the perfect ecommerce platform is crucial for beginners who want a smooth, hassle-free experience from day one. The best ecommerce platforms are designed to be user-friendly, offering features that make it easy for anyone to create and manage an online store.

We’ll explore options like Shopify, known for its powerful tools and simplicity, and Wix, which boasts a fantastic drag-and-drop editor. These platforms are crafted to help you build your online business with ease, even if you’re just getting started.

Let’s dive in and find out which platform is perfect for your needs!

13 Best Ecommerce Platforms for Beginners in 2024

  1. Shopify: Best for Overall Ease of Use
  2. Wix: Best for Beginners with Limited Technical Skills
  3. Squarespace: Best for Design Flexibility
  4. WooCommerce: Best for Customizable WordPress Integration
  5. Square Online: Best for Integration with In-Person Sales
  6. PrestaShop: Best for Advanced Customization
  7. Weebly: Best for Simplicity and Affordability
  8. Shift4Shop: Best for Comprehensive Built-in Features
  9. Ecwid: Best for Adding E-Commerce to Existing Websites
  10. Sellfy: Best for Digital Products and Creators
  11. BigCommerce: Best for Scalability and Built-in Features
  12. CoreCommerce: Best for Strong Customer Support
  13. Big Cartel: Best for Small and Independent Businesses
Best for Overall Ease of Use

Shopify

Shopify is an accessible platform for creating and managing online stores with user-friendly tools and extensive third-party integrations. Its interface supports flexible customization, and while some themes come at a cost, the options available can suit various business needs.

Pros & Cons

Pros
  1. Multiple payment options
  2. Built-in email marketing and SEO tools
  3. Over 8,000 third-party apps
  4. Multi-platform selling capabilities
  5. Suitable for all store sizes
  6. User-friendly interface
  7. 24/7 customer support
Cons
  1. Limited free themes
  2. Some essential features require additional apps
  3. High transaction fees without Shopify Payments

Our Experience

Working with Shopify has been a largely positive experience. The platform makes setting up an online store straightforward, even for beginners. The drag-and-drop editor is intuitive, allowing us to easily customize the design by adjusting images, text, and layout without needing coding skills.

We particularly appreciated the inventory management tools. Tracking inventory levels for multiple locations, including both retail stores and warehouses, helped us stay organized. For shipping, Shopify’s integration with popular carriers allowed us to offer competitive rates, whether for flat-rate, free, or calculated shipping.

On the downside, managing product listings could sometimes feel a bit awkward due to the separate dashboard for backend tasks. However, Shopify’s customer support was always available to help whenever we encountered any issues. The extensive app store also ensured we could find solutions for almost any additional features we needed.


Pricing Plan

Shopify offers several pricing plans to cater to different needs:

  • Basic Shopify: $39/month
    • Best for new e-commerce businesses with occasional in-person sales requirements.
  • Shopify: $105/month
    • Ideal for growing businesses that need more advanced e-commerce capabilities.
  • Advanced Shopify: $399/month
    • Designed for scaling businesses that require advanced report-building and more staff accounts.

Each plan includes essential features like abandoned cart recovery, gift cards, and shipping discounts. Moreover, using Shopify Payments can avoid transaction fees, which is a significant cost-saving feature.

Additional costs may arise for premium themes or third-party apps, but depending on your business’s unique needs, these can be worthwhile investments.


Best for Beginners with Limited Technical Skills

Wix

Wix provides an easy-to-use platform for beginners to build and manage an eCommerce website. Its drag-and-drop editor, range of templates, and built-in sales tools make it a great choice for those starting out in online selling.

Pros & Cons

Pros
  1. Beginner friendly: Easy to use interface with drag-and-drop editor.
  2. Templates: Offers a variety of mobile responsive templates.
  3. App market: Includes 250+ free and paid apps to add functionality.
  4. Multichannel selling: Allows sales on Instagram.
  5. Multilingual sites: Supports creating sites for different languages.
Cons
  1. No stock management alerts: This doesn’t notify you when inventory is low.
  2. Too much creative freedom: This can sometimes hinder best practices in design.
  3. Limited for large catalogs: Not as effective for stores with a huge inventory.

Our Experience

Using Wix, we found the drag-and-drop feature extremely intuitive. Setting up the site was straightforward and did not require any coding. We could easily move text boxes, images, and videos around and see changes live. This made customizing our storefront both fun and efficient.

The variety of templates helped us quickly create a professional look. While we appreciated the creative freedom, we occasionally struggled with maintaining a streamlined design. This flexibility, though beneficial, sometimes led us away from eCommerce best practices.

We particularly liked the range of built-in tools, including the abandoned cart recovery feature. Nonetheless, the absence of stock management alerts meant we needed diligent inventory tracking. Selling on multiple channels like Instagram was seamless, thanks to Wix’s built-in capabilities.


Pricing Plan

Wix offers several pricing plans to suit different needs. The eCommerce plans are:

  • Business Basic: $23/month, which includes basic eCommerce capabilities.
  • Business Unlimited: $27/month, ideal for growing businesses with more advanced features.
  • Business VIP: $49/month, which offers the most comprehensive tools for serious online stores.

These plans include essential features such as unlimited products, online payments, and customer accounts. For those just starting, the Business Basic plan provides a solid foundation for launching and growing an online store.

As our store expanded, we found the Business Unlimited plan offered additional beneficial tools.


Best for Design Flexibility

Squarespace

Squarespace is a widely-used website builder known for its user-friendly interface and beautiful design templates. It offers helpful features for setting up an online store, streamlining the process for beginners and small businesses.

Pros & Cons

Pros
  1. Very easy to use with drag-and-drop functionality
  2. Beautiful, customizable templates
  3. Comprehensive design tools
  4. Good selection of marketing and SEO tools
  5. 24/7 customer support via email
Cons
  1. Limited payment gateways
  2. Unable to change between pre-designed templates
  3. The business plan includes a 3% transaction fee

Our Experience

Our experience with Squarespace has been largely positive. The platform is very intuitive, making it ideal for users who have never built a website before. Customization is straightforward, thanks to its drag-and-drop editor and a wide array of design tools.

The templates offered are not only visually appealing but also highly functional. This allows users to create stunning websites with minimal effort. However, the inability to switch templates without rebuilding can be a drawback.

On the downside, the limited range of payment gateways might not suit all businesses. The lack of integrations could be restrictive if your business requires more flexibility.

Despite these limitations, we found Squarespace to be a strong choice for small businesses and creators looking to set up an online store with ease.


Pricing Plan

Squarespace offers three main pricing plans for e-commerce:

PlanMonthly Price (Billed Annually)Monthly Price (Billed Monthly)
Business$23$33
Basic Commerce$27$36
Advanced Commerce$49$65
  • Business Plan: Includes unlimited products, a 3% transaction fee, accepts donations and sells gift cards.
  • Basic Commerce: Offers unlimited products, 0% transaction fee, accepts donations, sells gift cards, and includes product reviews and customer accounts.
  • Advanced Commerce: Adds advanced features like abandoned cart recovery and subscriptions to the Basic Commerce plan, also with 0% transaction fees.

All plans include a 14-day free trial, which doesn’t require credit card information upfront. This makes it easy to test the platform before committing.


Best for Customizable WordPress Integration

WooCommerce

WooCommerce is a powerful and adaptable eCommerce platform designed for WordPress websites. It offers flexibility and control, supported by a vast community and rich plugin ecosystem.

Pros & Cons

Pros
  1. Free to use
  2. Highly customizable
  3. Wide range of plugins
  4. Strong community support
  5. Full control over your store
Cons
  1. Potentially complex for beginners
  2. Dependent on WordPress environment
  3. May require additional expenses for premium features
  4. Frequent updates needed

Our Experience

We’ve found WooCommerce to be incredibly flexible, allowing us to tailor our online store exactly to our needs. The platform integrates seamlessly with WordPress, making it easy to manage blog content and products from a single dashboard.

Customizing our store was straightforward with numerous plugins available. However, this flexibility comes with a learning curve, especially for those unfamiliar with WordPress. Setting up WooCommerce required some initial effort, especially when configuring shipping and payment gateways.

Overall, the support from the WooCommerce community has been invaluable. Forums, documentation, and tutorials made troubleshooting easier. While we faced some challenges, the customization and control WooCommerce offered made it our go-to eCommerce solution.


Pricing Plan

WooCommerce itself is free to install and use. However, depending on the needs of your store, you might want to invest in premium themes, plugins, and additional services.

Here are some typical costs:

  • Basic WooCommerce plugin: Free
  • Domain name: Approximately $10–$20 per year
  • SSL Certificate: Around $70 per year, though some hosts provide this for free
  • Web hosting: Can range from $3 to $30 per month
  • Premium themes: Usually $30 to $100 one-time fee
  • Premium plugins: Varies significantly, often between $20 to $300

Costs can vary widely based on the specific needs and scale of the store, so it’s essential to plan and budget accordingly.


Best for Integration with In-Person Sales

Square Online

Square Online is an ecommerce platform and website builder that offers an all-in-one solution for online store and payment processing needs. It is ideal for small businesses and brick-and-mortar retailers aiming to establish a presence with ease.

Pros & Cons

Pros
  1. Forever-free plan
  2. All-in-one ecommerce and payment processing
  3. Very easy to set up and use
  4. Dynamic shipping rates and discounted postage
Cons
  1. Expensive premium features
  2. No advanced inventory functionality
  3. Must use Square Payments
  4. Limited customization options

Our Experience

We found Square Online to be incredibly user-friendly. Setting up a demo store took only a few minutes, thanks to its intuitive interface and straightforward setup process. The integration with Square POS allowed us to maintain seamless online and offline sales, an essential feature for businesses with physical stores.

The platform’s simplicity is its strength and weakness. While it’s perfect for basic online store functionality, limitations in customization and inventory management mean it may not support more complex ecommerce needs.

We appreciated the dynamic shipping rates and discounted postage, but the requirement to use Square Payments restricts flexibility in payment processing options.

Customer support had mixed reviews. While some interactions were helpful, others were less satisfactory, highlighting an area for improvement. Overall, Square Online is a great starting point for beginners and small businesses.


Pricing Plan

Square Online offers a range of pricing plans to fit different needs:

  • Free Plan: Includes unlimited products, social media sales, dynamic shipping rates, and automatic tax calculation. However, it requires using a Square subdomain.
  • Plus Plan ($29/month): Adds features like custom domains, no Square branding, abandoned cart recovery, personalized ordering, self-serve ordering, customer accounts, and acceptance of PayPal payments.
  • Premium Plan ($79/month): This plan includes all Plus Plan features, real-time shipping rates, the lowest processing fees, and 24/7 phone support.

Each plan integrates with popular social media platforms and offers multiple payment options, including Afterpay, Apple Pay, and Google Pay. This flexibility ensures that businesses can scale their online operations efficiently.

For those looking for a cost-effective and easy-to-use solution, Square Online’s free plan provides excellent value, while the paid plans offer additional functionality for growing businesses.


Best for Advanced Customization

PrestaShop

PrestaShop is an open-source eCommerce platform known for its flexibility and customization options. It’s popular in Europe and is gaining traction worldwide, with about 270,000 stores using it.

Pros & Cons

Pros
  1. User-friendly interface
  2. Extensive third-party extension market
  3. Free core software
  4. Highly customizable due to its open-source nature
Cons
  1. Some modules can be incompatible with each other
  2. Extensions can be expensive
  3. Limited hosting options from PrestaShop itself

Our Experience

We have found PrestaShop to be flexible and perfect for users who want to customize their online stores extensively. The various customization options allow for a tailored look and feel, which can be crucial for brand identity. The community support is extensive, making it easier to find solutions and enhancements.

However, we did encounter some issues with module compatibility, which can be frustrating. Some third-party modules are not always well integrated, requiring additional troubleshooting.

The cost of these add-ons can add up quickly, especially if you need multiple modules to meet your business requirements.

Despite these downsides, the user interface and customization capabilities make PrestaShop a strong contender in the eCommerce platform market.


Pricing Plan

PrestaShop’s core software is free to download and install on your server. However, additional costs can arise from themes, modules, hosting, and domain names. Themes can be expensive, with some costing up to $530.

For those opting for the hosted version, PrestaShop Ready offers a simplified solution at around $20 per month. This fee includes unlimited products, employee accounts, and an SSL certificate. There is a 1.5% transaction fee for sales above $3,000 per month.

More pricing levels are expected in the future, but features for these have yet to be announced. PrestaShop Ready offers fewer customization options than the downloadable version, limiting its appeal to those who need extensive modifications.


Best for Simplicity and Affordability

Weebly

Weebly is a user-friendly website builder perfect for beginners. It offers a range of templates, drag-and-drop tools, and ecommerce features that can cater to small businesses and individuals alike.

Pros & Cons

Pros
  1. Easy to use drag-and-drop builder
  2. Free plan available
  3. Mobile-responsive themes
  4. Integrated with Square for payment processing
  5. Built-in SEO and marketing tools
Cons
  1. Limited theme options
  2. Advanced customization can be challenging
  3. Fewer integrations than some competitors
  4. Separate editors for basic and ecommerce sites

Our Experience

Weebly stands out for its simplicity and ease of use. The drag-and-drop builder allows us to create attractive websites without needing technical skills. The ecommerce functions are a breeze to set up, thanks to integration with Square.

While not extensive, the theme selection offers high-quality designs. Customization is possible, but more advanced tweaks can require some effort. One of our favorite features is the built-in SEO and marketing tools, which help improve site visibility.

However, not having big-name integrations readily available is a drawback, though the App Center provides numerous useful add-ons.


Pricing Plan

Weebly offers several pricing plans to fit different needs and budgets. Here’s a breakdown:

PlanPriceFeatures
Free$0/monthBasic features, Weebly ads, subdomain
Personal$6/month (billed annually)Connect custom domain, remove Weebly ads
Professional$12/month (billed annually)Professional themes, site statistics, more
Performance$26/month (billed annually)All features, advanced ecommerce tools

For those focused on ecommerce, the Performance plan provides valuable tools for managing an online store. We appreciate the flexibility in pricing, allowing users to choose a plan that suits their needs and grow as their business expands.


Best for Comprehensive Built-in Features

Shift4Shop

Shift4Shop is an e-commerce platform that offers a rich set of features for building and managing online stores. It provides extensive customization options, marketing tools, and multiple pricing plans to cater to different business needs.

Pros & Cons

Pros
  1. Feature-rich e-commerce tools
  2. Extensive customization options
  3. Strong SEO tools
  4. Competitive pricing, including a free plan
  5. Numerous integrations
Cons
  1. Requires a $500 monthly sales minimum for the free plan
  2. Not very intuitive; steep learning curve
  3. Some features are outdated or glitchy
  4. Customer support could be improved

Our Experience

We found that Shift4Shop offers substantial flexibility. The customization options allow users to tailor the store’s appearance to fit their brand.

However, the interface can be quite complex, causing a steeper learning curve than other platforms. We occasionally encountered non-responsive buttons, making the user experience less smooth.

The built-in marketing tools, such as email newsletters and SEO features, are helpful but somewhat basic. The SEO tools are strong, improving online visibility, but we felt the email marketing options are a bit limited unless you delve into HTML.

Order management is straightforward and includes useful stages like new, processing, and shipped. Yet, the overall interface feels dated, especially when adding new products. We appreciated the live chat support, which quickly resolved our issues, although many users have reported needing more comprehensive customer support improvements.


Pricing Plan

Shift4Shop offers competitive and flexible pricing plans. The most noteworthy:

  • Free Plan: Available for businesses processing at least $500 monthly. Includes all features but requires using the Shift4Shop payment gateway, which charges a transaction fee.
  • Basic Plan: This plan costs $29 per month and includes full access to all features and flexibility in choosing payment processors.

These plans provide a budget-friendly entry point for small businesses while ensuring access to essential e-commerce functionalities.

The free plan’s sales requirement might be a hurdle for new businesses, but the basic plan offers a comprehensive solution without sales thresholds. This makes Shift4Shop a viable option for businesses looking to grow without high upfront costs.


Best for Adding E-Commerce to Existing Websites

Ecwid

Ecwid has gained popularity as an exceptional ecommerce platform for beginners. It offers a user-friendly experience, a range of useful features, and flexible pricing plans catering to small and medium-sized businesses.

Pros & Cons

Pros
  1. Easy integration with existing websites
  2. Beginner-friendly interface
  3. Free plan available
  4. No additional transaction fees
Cons
  1. Limited features in the free plan
  2. SEO tools only available on paid plans
  3. Venture plan restrictions on product listings and variants

Our Experience

We’ve had a comprehensive look at Ecwid and found it to be highly accessible, especially for those new to ecommerce. Its seamless integration with popular website builders such as WordPress and Wix made setting up an online store straightforward.

The drag-and-drop dashboard is intuitive, allowing us to add products, set prices, and manage inventory quickly. The step-by-step setup guidance was particularly useful. It guided us through tasks like defining shipping rates and integrating social media shops on platforms such as Facebook and Instagram.

While the platform excels in usability, some limitations were apparent. For example, advanced features such as product filters and order editing were unavailable on the lower-tier plans. Additionally, SEO functionality is restricted unless you opt for a paid plan, which could be a drawback for new businesses looking to improve their search engine rankings.

Overall, Ecwid’s performance in real-world use has been positive, providing a solid balance between ease of use and functionality. Its ability to integrate into existing sites and offer comprehensive payment options, such as PayPal, Square, and Stripe, further attests to its flexibility.


Pricing Plan

Ecwid offers several pricing options tailored to different needs:

  • Free Plan: $0 per month, supports up to 5 products.
  • Venture Plan: $25 per month, supports up to 100 products.
  • Business Plan: $45 per month, supports up to 2,500 products.
  • Unlimited Plan: $105 per month, supports unlimited products.

The Free Plan is a great way to test the platform, but it has significant limitations. The Venture Plan offers expanded features but restricts access to marketplaces like Amazon and eBay. The Business and Unlimited Plans provide more comprehensive tools, including multilingual features, product variants, and consultation time for setup.

It’s important to note that Ecwid may be more expensive for users outside the US due to different pricing structures in other currencies. For instance, the Venture Plan in the UK costs £25 per month, and in the EU, it costs €25 per month. This price difference should be considered when deciding on a plan.


Best for Digital Products and Creators

Sellfy

Sellfy is a user-friendly ecommerce platform tailored for online creators to sell digital products, print-on-demand items, and subscriptions. It’s designed to get you started quickly and effectively without needing advanced technical skills.

Pros & Cons

Pros
  1. Easy setup process
  2. No transaction fees
  3. Specialized in digital products and print-on-demand
  4. Affordable pricing
  5. Extensive support available
Cons
  1. Limited customization options
  2. Fewer integrations compared to competitors
  3. Basic ecommerce features

Our Experience

Using Sellfy has been straightforward and efficient. We managed to set up our test shop in just 15 minutes. The platform’s guided onboarding is intuitive, ensuring that even beginners won’t face significant hurdles. Its user-friendly interface within the dashboard makes navigating and managing the store a breeze.

The core strength of Sellfy lies in its specialization in digital products and print-on-demand services. This focus makes it perfect for creators like YouTubers, designers, and photographers.

The templates available are sleek and optimized for various needs, though customization options are somewhat limited.

We found the built-in marketing tools and customer management features useful but not as flexible as those offered by more advanced platforms.


Pricing Plan

Sellfy offers three main pricing plans:

  • Starter: $29 per month
  • Business: $79 per month
  • Premium: $159 per month

Each plan comes with unlimited products and subscribers, no transaction fees, and various levels of support and features. The Starter plan is sufficient for most small businesses and individual creators.

For more advanced needs, such as enhanced marketing features and premium support, the Business and Premium plans are more suitable.

We noticed that these prices make Sellfy one of the more affordable options for new entrepreneurs looking to start their online store without heavy upfront costs.


Best for Scalability and Built-in Features

BigCommerce

BigCommerce is a powerful ecommerce platform that caters to both beginners and experienced users. Its features include scalability, SEO tools, and integration with various apps.

Pros & Cons

Pros
  1. No transaction fees
  2. Multiple storefronts with one account
  3. Extensive SEO tools
  4. Wide range of integrations
  5. High customization with HTML and CSS
Cons
  1. Annual sales limits
  2. Some advanced features only available on higher-priced plans
  3. Premium themes and add-ons can be costly

Our Experience

Our experience with BigCommerce has highlighted its ease of use and comprehensive feature set. Thanks to the drag-and-drop builder, setting up a store is straightforward.

The platform offers useful SEO tools, making it easier to rank products on search engines. The ability to manage multiple storefronts under one account is a significant advantage for businesses with diverse product lines.

On the downside, the annual sales limits can be restrictive for quickly growing businesses. Customer support is generally helpful, although response times can vary. The array of third-party app integrations enhances functionality, but some require additional costs.

We found the customization options, like HTML and CSS, beneficial for creating a unique store design.


Pricing Plan

BigCommerce offers four main pricing plans:

  • Standard: $39 per month
  • Plus: $105 per month
  • Pro: $399 per month
  • Enterprise: Custom pricing based on business needs

Each plan supports multiple storefronts, with the Standard plan allowing up to 3 and the Pro plan supporting up to 8. Additional storefronts can be added for an extra fee.

Unlike many competitors, BigCommerce does not charge transaction fees, though payment processing fees apply. This pricing structure provides flexibility and value, especially for businesses managing multiple stores.


Best for Strong Customer Support

CoreCommerce

CoreCommerce is a popular option for those just starting out in ecommerce. With many features and strong customer support, it offers a comprehensive solution for new online store owners.

Pros & Cons

Pros
  1. Excellent customer support
  2. Impressive feature set
  3. Easy to use with regular updates
  4. Flexible pricing tiers for different customer types
Cons
  1. Occasional technical issues
  2. It can be difficult to navigate the extra features
  3. Somewhat outdated templates and designs
  4. Longer response times when resolving issues

Our Experience

We found CoreCommerce to be a solid platform for ecommerce beginners. The customer support stands out as one of the best features. They are always available through chat and are helpful in resolving issues quickly. This service is particularly useful when you’re new and encounter common setup problems.

The interface offers a good balance between functionality and ease of use. Setting up products, managing orders, and tracking inventory are straightforward tasks. The inventory export feature to spreadsheets is especially handy for keeping track of stock.

On the downside, navigating through the many features can be overwhelming. The extra options are beneficial but could be streamlined to enhance user experience. Additionally, the default email and quotation templates could use some modern design tweaks for better usability.


Pricing Plan

CoreCommerce offers several pricing plans to accommodate different stages of business growth:

  • Starter Plan: $19.99 per month, up to 3 products
  • Pro Plan: $39.99 per month, up to 50 products
  • Advanced Plan: $79.99 per month, up to 200 products
  • Enterprise Plan: $199.99 per month for unlimited products

All plans include hosting, security features, and access to customer support. The pricing is competitive, and the absence of transaction fees is a significant advantage compared to other platforms.

These plans allow for scalability as your business grows, providing a framework to expand your online store.


Best for Small and Independent Businesses

Big Cartel

Big Cartel is designed for creatives and small businesses looking to sell a limited number of products. It offers a simple, user-friendly interface with aesthetically pleasing templates. However, it does come with a few limitations that might affect scalability.

Pros & Cons

Pros
  1. Easy to use
  2. Low monthly cost
  3. Stylish themes with no ads or branding
Cons
  1. Not scalable, basic features only
  2. Limited integrations and payment providers
  3. Weak SEO features

Our Experience

Using Big Cartel has been a straightforward experience, especially for those of us who value simplicity and aesthetics. Setting up a store is quick and does not require advanced technical skills. The templates available are visually appealing, making it easy to create a stylish online store without a web designer.

However, we noticed some limitations. The platform is not designed for businesses planning to expand significantly. Features such as advanced inventory management and customization options are lacking, which could be a drawback for growing businesses.

Additionally, the platform supports only a few payment providers, limiting flexibility in how customers can pay.

Despite these shortcomings, Big Cartel serves its purpose well for artists and small businesses focusing on handcrafted or unique items.


Pricing Plan

Big Cartel offers three main pricing plans:

  • Gold Plan (Free):
    • Sell up to 5 products
    • Connect to a custom domain
    • One photo per product
  • Platinum Plan ($9.99/month):
    • Sell up to 50 products
    • Bulk editing, product option groups
    • Use discount codes
  • Diamond Plan ($19.99/month):
    • Sell up to 500 products
    • Advanced features like inventory tracking
    • Priority support

Each plan includes the ability to customize themes, track shipments, and connect to third-party apps like Mailchimp and ShipStation. The free plan is great for getting started, while the paid plans offer more flexibility and features as your store grows.



Final Verdict

After evaluating several e-commerce platforms in 2024, we have chosen Shopify as the best platform for beginners.

Shopify stands out for its combination of user-friendly features, flexibility, and responsive support.

  • Ease of Use: Shopify makes it simple to set up an online store quickly. It offers a drag-and-drop interface and detailed tutorials.
  • Best Features: Shopify provides numerous templates, integrations, and tools to help manage your store, from inventory to marketing.
  • Value: While there are different pricing options, the features offered make Shopify a great investment for startups and small businesses.

Shopify’s comprehensive suite of tools includes:

FeatureBenefit
TemplatesProfessional and customizable designs
IntegrationsConnects with various apps and payment gateways
Support24/7 customer support available

By using Shopify, beginners can benefit from a well-rounded platform that scales with their business, ensuring long-term success in the ecommerce space.

For more information, you can check out the best ecommerce platform for beginners.

Our Selection Criteria

We began by scouring the market for the best eCommerce platforms for beginners. We narrowed down the top contenders to Shopify, Squarespace, Sellfy, and others mentioned in the search results. Each platform was tested based on the criteria below:

Functionality

We evaluated how each platform handles essential ecommerce tasks. This includes product listings, inventory management, and order processing.

Features

We checked for built-in features such as:

  • Payment processing
  • Email marketing
  • Print-on-demand

SEO

Good SEO is vital for visibility. We assessed tools for keyword optimization, URL customization, and meta tags.

Reviews

Customer reviews offer genuine insight. We read multiple reviews from various sources to gauge user satisfaction and identify common issues.

Budget

We compared pricing tiers, considering setup costs, monthly fees, and any additional charges for plugins or themes. This ensures we recommend solutions that offer value for money.

Ease of Use

Platforms like Shopify and Sellfy were tested for how quickly a beginner can set up an online store. Intuitive interfaces and guided tutorials were major factors.

Flexibility

We checked how easily each platform can adapt to changing business needs. This includes customization options and integrations with other tools.

Performance

Loading times, uptime, and overall responsiveness were measured. A slow website can lead to lost sales, so performance is crucial.

Scalability

We considered how well each platform supports growth. As your business expands, it should be capable of handling more traffic and sales without issues.

Themes

Design flexibility was assessed. We looked for various themes, especially those that are mobile-responsive and customizable.

By evaluating these criteria, we ensured that our recommendations are practical and suitable for beginners in eCommerce.

How to Choose the Best eCommerce Platform for Beginners

When we start looking for the best eCommerce platform, it’s important to focus on ease of use. Beginners need a simple platform to navigate without a steep learning curve. We find that platforms like Wix offer intuitive drag-and-drop editors, making it easier to design a store without any coding skills.

When comparing platforms, let’s consider the cost. Many platforms offer various plans, so we must choose one that fits our budget. For instance, Shopify provides several pricing tiers, allowing us to start small and scale up as our business grows.

Features are crucial. We should look for platforms that include essential tools like secure payment options, inventory management, and SEO capabilities. Platforms like BigCommerce are known for their comprehensive sales-boosting features, which can be a big help as our store grows.

Support is another key factor. Good customer service can make a huge difference when we run into issues. Platforms with reliable support, including 24/7 chat or phone options, are ideal for beginners.

Customization capabilities can set our store apart. Platforms like Squarespace provide beautiful templates that can be easily customized to match our brand’s personality.

Lastly, let’s check for integrations. Connecting our store with other tools, such as email marketing or analytics software, can save us time and streamline operations.

By focusing on these aspects, we can find the best eCommerce platform that suits our needs and helps us build a successful online store.

Frequently asked questions

Which e-commerce platform is best for beginners?

For beginners, we recommend Sellfy due to its simplicity and ease of use. It includes built-in hosting, payment processing, and email marketing, making it straightforward for anyone to get started.


What is the easiest ecommerce site to use for beginners?

Shopify is one of the easiest platforms to use. Its interface is user-friendly, and it offers extensive tutorials. You can build a store quickly without needing advanced technical skills.


Which ecommerce platform provides the best features for dropshipping businesses?

Shopify is also a great option for dropshipping. It integrates smoothly with various dropshipping apps like Oberlo, making it easy to manage inventory and fulfill orders without holding stock.


For those starting a clothing line, Squarespace is ideal. It offers beautiful, customizable templates tailored for fashion and retail, allowing your products to stand out.


How do I start an e-commerce business?

Starting an e-commerce business involves selecting a platform, setting up your store, and adding products. Platforms like Sellfy and Shopify simplify this process, offering tutorials to guide you through each step.


Which is the safest e-commerce platform?

We find that Shopify and BigCommerce provide great security features, including SSL certificates and PCI compliance, ensuring that your transactions are secure and your customer’s data is protected.



Kevin is a passionate tech enthusiast who has spent over a decade writing about software, startups and technology. His journey started with a fascination for computers as a teenager, quickly evolving into a career dedicated to exploring and explaining the latest tech trends. With a degree in Computer Science from Caltech University, he has worked as a software developer, tech consultant, and now, as a full-time writer, sharing his insights with a wide audience.