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In this post you will discover 3 very powerful keyword research tools and some very effective ideas for using them.
Out of all the search engine optimisation (SEO) practices you or your team embarks embarks on, none is more important or has the highest chance for a high return than keyword research.
Keywords are the backbone of SEO. If your pages are all optimised with same relevant keywords, then your pages are more likely to be pulled forward in search results.
Not only do you learn more about your industry with keyword research, but you also learn more about your consumers as a whole.
What terms do they know? Do you both use the same lingo when referring to certain aspects of your industry? You can’t make people search for certain keywords so you have to be sure that you’re using the same words and phrases as your audience.
Below are three simple yet effective tools for keyword research:
Let’s find out more about these great tools, and how they can help you get ahead in the keyword research game.
Want to pull ahead of your competition? SEMrush is here to help you push your website ahead with the best keywords possible.
With SEMrush, you can do a little recon and see what your competitors are up and to how they’re ranking in comparison with your website.
Knowing where you stand in the SEO game will help you move up and gauge how well your SEO practices are working.
Using SEMrush is easy. Once you create an account, type a competitor’s URL into the search field, choose your country preference and your search engine tool (Google, Bing) and get ready for results.
Here’s where it gets interesting. After typing in this info, click search and see the results. The charts and graphs will show an estimation of your competitor’s search traffic, including their estimated organic traffic by country, paid traffic by country and the overall traffic broken down into organic versus paid. Again, this is an estimation, but SEMRush has a solid reputation for getting the numbers close to perfect.
Accompanying these results, you’ll also see a list of both organic and paid keyword that SEMrush believes are sending searchers to the competition. Using this list, you can refocus your keyword efforts and see which words seem to be getting the best results for your competitor. With this information, you can improve your website’s copy or focus your Adword campaigns on certain keywords.
To get the most out of SEMrush, it is recommended that you upgrade to a PRO account. This will ensure that you have access to the most relevant data that can help you with your SEO research.
Detailed Review: For a more in-depth review of SEMRush and all it’s capabilities, head on over to this post.
One of the best tools for ranking keywords themselves, Moz is a user-friendly tool that makes keyword research a snap. The service is available to paid subscribers, but if you want to get ahead in the SEO game, this tool will be your best friend.
With the Keyword Difficulty and SERP Analysis tool, you can see which keywords are doing the best at the moment. Once you plug in a keyword, the tool finds the top 10 rankings of any keyword you’re thinking of using. Based on that scoring, Moz will give each keyword a Difficulty Score, which is based on how that particular word ranks in search engines.
The SERP Analysis tool will help you chose several keywords at once and rate them to see how effective one keyword group is over another.If you’re diligent about researching keywords and looking for new ins, then you’ll be able to see where your competitors are weakest. As soon as you see an opening to bump your competition out of the way, you’ll be ready to take it.
Moz allows its Moz Pro subscribers to keep track of up to 300 keywords at once, and you can export a full data keyword report into a .CSV file so you can get an full picture of your own results and a complete keyword list.
New trends and topics circle social media every day. In your industry alone, you might notice that everyone seems to be talking about one topic, or perhaps an industry leader is making a big announcement that others are commenting on. As trends quickly go in and out of style, it’s necessary for you to keep up so you can be in on the conversation. That’s where Buzzsumo comes in.
With the free version of BuzzSumo, you’re able to search for the top shared content, influencers and mentions of a certain brand or topic. If you’re looking for inspiration for your next keyword, seeing what topics are trending could give you an idea of what to use.
The free version only allows for four searches per day, so it’s worth getting a paid subscription. The paid subscription will get you unlimited access to Buzzsumo’s search data and allow you to export data. When searching for topics, you’ll be able to see how much a certain piece of content was shared across the internet and which keywords are being used the most to share those popular links.
Buzzsumo will also help you compare topics and see which blogs did the best job of getting people interested. When you’re thinking about your next blog topic, you can see which keywords were getting the best results in terms of searchability and how other sites handled the same topic. You can either elaborate on their efforts or focus on an entirely different aspect of the topic in your own blog.
Detailed Review: For a more detailed look into what BuzzSumo can do, check out the full review here.
By using one or more of these tools together can help you build a dynamic keyword strategy. You’ll be able to track what industry leaders are talking about, how your competitors are faring and see how keywords are ranking.
With this great information, you’ll be certain that you’re choosing the best keywords to get your next campaign off on the best foot possible.
Mike Bird is a co-founder of digital marketing agency, Social Garden. Social Garden specialises in data-driven lead generation & marketing automation to grow companies’ revenue in the finance, property and education verticals in Australia. Mike is an influencer in the social media marketing & Facebook advertising space and contributes to Social Media Examiner, Social Media Today, Yahoo! Business Advisor and most importantly, the Social Garden blog.