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Marketing is changing at a rapid pace, and often without the public even realizing.
How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest.
And this trend is exponentially increasing.
Welcome to the world of Influencer Marketing…
The topic of Influencer Marketing is a little hazy sometimes, but Ron has helped me to define it, so we have a clear place to start talking about it:
Influence Marketing is the practice of identifying and building relationships with individuals who have inﬂuence over a target audience of buyers.
There are also various other words and definitions given to Influencer Marketing such as:
If we are going to discuss influencers, it pays to know what it is that they can and really do. Sure they influence, but what does that really mean?
Here are a couple of ideas of what they do with their influencer:
So fundamentally, they use their influence to market to us directly or indirectly.
Ron has identified the following as the main objectives of Influencer Marketing Platforms:
Identify, recruit, activate, engage, recognize, reward, measure and analyze
With all of the above in mind, I asked Ron Sela to come on the podcast and give us the low down on Influencer Marketing.
Influence Marketing – Danny Brown & Sam Fiorella
Return on Influence – Mark Schaefer
The New Rules of Customer Engagement – Daniel Newman
Engage – Brian Solis
Ron Sela is a Strategic Content Marketing consultant, specializing in influence marketing campaigns, as well as inbound and outbound marketing strategies. You can find Ron blogging at RonSela.com where he shares his opinions, as well as social media tools and techniques that he is using.
As this podcast is just starting out, I would really appreciate it if you could leave a review on iTunes to help me promote it and reach more people.
I have a quick How To Do a Review on iTunes (only because it may not be so simple to find the place to do it).
If you don’t really need to head to iTunes or Stitcher, you can find all the previous podcasts here
Influencer Marketing is affecting us all in more ways than we realize.
You too can harness the power of Influencers to further your audience reach, sell your latest products or just in learning more from someone with experience.
Take a look at some of the tools Ron mentioned and expand your influence today!
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).