You have probably noticed it yourself when you are waiting for a website to load. The page is coming, and coming, and coming, and then you say to yourself – “I have better things to do!” (I use more swear words, but that is just me). After losing your patience, you leave the site! Onwards and upwards. Time to find a website the loads faster than a sloth with a serious hangover.
So, you know that fast websites are important. Your users know that fast websites matter. They don’t wait. But what is even more interesting is that Google knows page speed counts too. To quote Senior Google directly:
You may have heard that here at Google we’re obsessed with speed…we’re including a new signal in our search ranking algorithms: site speed. Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies.
So if you are not convinced that keeping your visitors happy is important, then you certainly know that you have to keep Google happy. It affects your search ranking. And I have heard that they are sending some guys around to your place to make sure you get the message! But seriously, speed wins. Accept it.
I thought I would include an amazing infographic from Kissmetrics (yes they make some pretty cool infographics) to help illustrate my point about page load times. However, to summarize the infographic and to help those who either can’t be bothered reading it or can’t (shout out to Max), I have highlighted the important points below:
In essence, what does all of this information tell us. Well, in my opinion this infographic gets a little off topic, but the result is that it illustrates two major points:
What can you do about that (apart from signing up to my website and getting my truly unbeatable tips)?
IF you really want to take some action today, here is a couple of posts I have written on the topic:
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).