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Best Website Builder for SEO – 11 Expert Tested Favourites

We’ve rolled up our sleeves and tested various website builders to see which ones truly boost SEO. Through firsthand experience, we've uncovered the tools that make your site shine in search results.

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Written by pixel_admin
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Creating a website is crucial these days as the right website builder can make a difference, not just in aesthetics but also in how effectively a site performs in search engine rankings. Selecting the best website builder for SEO is vital for visibility and reaching the right audience.

We prioritize the most important features: search engine optimization tools, site performance, and user experience. These elements work in tandem to push websites higher in search engine results pages, helping connect us with a broader audience.

Thus, searching for the best website builder for SEO is not just about a pretty interface; it’s about ensuring our digital footprint is strong and recognizable.

11 Best Website Builders for SEO in 2024

Creating a website ranking well in search engines is vital for success. We’ve assembled a list of the top 11 website builders that excel in SEO, ensuring your site is optimized to perform.

  1. Wix: Best for Built-in SEO Tools
  2. WordPress: Best for Customizable SEO Options
  3. Squarespace: Best for Design and SEO Balance
  4. Shopify: Best for E-commerce SEO
  5. Webflow: Best for Advanced SEO Features
  6. Site123: Best for Simplicity in SEO
  7. Zyro: Best for AI-Driven SEO
  8. Webador: Best for User-Friendly SEO
  9. Duda: Best for Client-Specific SEO Solutions
  10. IONOS Builder: Best for Local SEO Support
  11. Dorik: Best for Minimalist SEO Design

Each builder offers unique advantages, and the best choice will depend on your specific SEO needs and website goals.

Best for Built-in SEO Tools


Wix stands out as our top website builder choice thanks to its various features and an extensive collection of templates. With intuitive tools and AI-powered options, Wix serves a broad audience, empowering users with different needs—from showcasing portfolios to running online stores.

Pros & Cons

  1. Over 900 templates to cater to diverse industries.
  2. Advanced SEO tools and meta description control to optimize websites.
  3. Variety of functionality, including blogs and ecommerce tools.
  4. Google Analytics integration for in-depth site analysis.
  5. Free plan availability for an introductory experience.
  6. Drag-and-drop editor for complete creative control.
  1. Limited scalability for very large online stores.
  2. It can be overwhelming for beginners due to the breadth of features.
  3. Once published, template switching is not possible.
  4. Higher cost compared to some other website builders like GoDaddy.

Our Experience

When we started with Wix, the platform offered either an AI-driven setup or a traditional manual one. We chose the AI chatbot, which provided a surprisingly personalized onboarding process. It guided us through a series of questions that tailored the dashboard to our needs.

This method was particularly impressive as the AI adapted and suggested relevant tools, such as the app market, for all our social media and blog content goals.

Navigating through the backend and customizing our website using the drag-and-drop editor was straightforward, giving us unparalleled creative freedom.

The wide range of Wix apps available added extra layers of functionality to our site, enhancing user engagement and improving backend management. However, we noted that aligning elements could be tricky, especially if precision was needed.

During the designing phase, we relished the flexibility and variety of the templates but found the AI-generated design less appealing. This reaffirms that the templates are a stronger starting point for most users.

Pricing Plan

Wix offers four primary premium plans:

  • Light: Best for simple, informational sites.
  • Core: Allows payment acceptance and online selling.
  • Business: Tailored for growing small businesses.
  • Business Elite: Suitable for successful online stores with broader needs.

The free plan offers a taste of Wix but with limited features, while the Business plan is a middle ground with the right blend of functionality and affordability. The jump to the Business Elite plan is significant, mirroring the pricing structure of competitors like Shopify.

Here’s how the plans break down in price:

  • Free: $0 per month – helpful for getting a feel for the platform.
  • Light: Starting at $16 per month – suitable for launching a simple site.
  • Core: From $27 per month – starts the ecommerce journey.
  • Business: Priced at $32 per month – offers growth tools for small businesses.
  • Business Elite: $159 per month – for extensive ecommerce demands.

The Core plan and higher unlock vital ecommerce features like product reviews and multi-currency sales, which are crucial for thriving online stores. However, scaling beyond the Business plan requires considering the significant price hike to Business Elite.

Best for Customizable SEO Options


WordPress is the most popular content management system (CMS), supporting over 43% of all websites globally. Its intrinsic SEO-friendly features and flexibility through thousands of plugins—including essential tools like Yoast SEO and Google Search Console integration—make it a top choice for users prioritizing search engine optimization.

Pros & Cons

  1. Robust SEO features that can be expanded with plugins like Yoast SEO
  2. High customization options with themes and plugins
  3. Direct integration with Google Search Console for monitoring website performance
  1. It may require a learning curve for complete customization
  2. Costs can add up with premium themes and plugins

Our Experience

In our extensive use of WordPress, we’ve found its SEO capabilities to be second to none. With the right combination of plugins, reaching the top of Google’s search results is entirely achievable. The platform’s editor, although not as intuitive as some drag-and-drop builders, offers a high degree of control over website content and structure.

However, newcomers to WordPress might find the myriad of customization options and the vast plugin ecosystem overwhelming. The initial setup, particularly linking to Google Search Console and optimizing for SEO with plugins like Yoast, is straightforward for those familiar with SEO fundamentals.

On the downside, we have discovered that keeping up with updates and managing the website’s security needs vigilant attention.

Pricing Plan

WordPress itself is free, a significant plus. But to build and maintain a website, you’ll need web hosting and a domain name. Web hosting services like Hostinger offer affordable packages tailored for WordPress.

While the core platform is free, premium plugins, themes, and additional services incur costs. WordPress offers immense value, given its scalability and rich feature set, even considering potential costs for premium elements.

Best for Design and SEO Balance


Squarespace stands out for its sleek design capabilities and user-friendly drag-and-drop editor. It is tailored for users looking for a balance of ease and sophistication when building websites. The platform is particularly suitable for creatives and those offering bookable online services.

Pros & Cons

  1. Intuitive Drag-and-Drop Editor: Simplifies the website creation process.
  2. High-Quality Templates: Over 160 templates are available, suitable for various industries.
  3. Built-in SEO Tools: Provides a solid foundation for improving search engine visibility.
  4. Acuity Scheduling Integration: Smooth integration for businesses that require booking functionalities.
  1. Limited Creative Freedom: Using a grid overlay can restrict design customization.
  2. No Autosave Feature: Lacks the convenience of automatic saving while editing.
  3. No Free Plan Available: Only offers a 14-day free trial without a permanent free tier option.

Our Experience

We’ve used Squarespace to build websites and were impressed by its straightforward setup. The platform guided us through initial questions about our site’s purpose and goals and provided template recommendations.

The process was seamless, with the help of Squarespace Blueprint, a tool that uses AI to suggest design options. With Squarespace, adding pages and personalizing design became effortless undertakings.

In the editor, we found the grid system a double-edged sword. On one hand, it guided alignment and layout decisions, speeding up the design work. On the other hand, for those who relish granular design control, it felt somewhat confining.

The absence of an autosave function meant we had to remain vigilant about manually saving progress, which was a minor inconvenience but worth noting.

Pricing Plan

  • Personal ($16/month): Ideal for simple sites that showcase portfolios or blogs.
  • Business ($23/month): Allows for ecommerce features and is perfect for small businesses looking to expand online.
  • Commerce Basic ($27/month): Eliminates transaction fees and integrates selling capabilities on social media platforms.
  • Commerce Advanced ($49/month): This service provides advanced features, such as abandoned cart recovery, for larger online stores.

With a promotional code, we can get 10% off our chosen plan, highlighting the platform’s value for money. The 14-day trial makes starting a website risk-free, giving us ample time to explore the builder’s offerings.

The Squarespace templates boasted a polished, professional look that catered to a wide array of creative fields. We were particularly fond of templates tailored for art-centric sites, and the ability to save our favorite designs for future use made the creative process more efficient.

Beyond design, the platform’s integration with social media and a range of SEO tools made it a solid choice for those prioritizing online audience and outreach.

Best for E-commerce SEO


Shopify stands out as a comprehensive e-commerce solution designed to accommodate business owners with varying levels of technical expertise. Its infrastructure and user-friendly interface make it an attractive choice for those launching an online store.

Pros & Cons

  1. A user-friendly online store editor that facilitates the creation of professional-looking websites.
  2. Mobile optimization ensures a smooth shopping experience on all devices.
  3. Shopify Magic, an AI tool, aids in generating product descriptions and streamlining content creation.
  4. Advanced checkout cart features honed from nearly two decades of e-commerce experience.
  5. Competitive shipping rates and integration with top shipping apps.
  1. Customization limitations with the essential cart functions.
  2. A learning curve for those new to website builders or e-commerce platforms.
  3. Theme changes can be complex if extensive customizations have been made.
  4. Some advanced features require additional investment in paid themes or apps.

Our Experience

In our journey with Shopify, we’ve encountered an inviting and powerful platform. The drag-and-drop editor allowed us to tailor our site with minimal fuss, although it did take some initial practice to master.

With a selection of free and paid themes, we could start with a solid aesthetic foundation and build from there. Customizing checkout to fit our brand was straightforward, with the option to tweak colors, fonts, and other elements to elevate the customer’s final purchase journey.

However, we did hit a few snags along the way. When opting for a theme change, the transition required a meticulous approach due to our heavy customizations. We soon learned the importance of foresight in selecting a suitable theme to avoid such hurdles.

Furthermore, despite the touted ease of the AI-powered Shopify Magic, we found that it often necessitated manual intervention to fully capture our brand’s voice and product intricacies.

Pricing Plan

Shopify’s pricing structure ranges from basic to advanced tiers, accommodating various budget and business needs.

  • Basic Shopify:
    • Ideal for new businesses with essential features for starting a store.
  • Shopify:
    • Best for growing businesses that require additional features for scaling.
  • Advanced Shopify:
    • Suited for expanding businesses with advanced reporting and lower transaction fees.

We’ve carefully considered each tier, considering the features against our objectives. Initially, we opted for the Basic plan to minimize upfront costs. Still, as our needs evolved, we moved up to benefit from the lower transaction fees and advanced analytics of the higher tiers.

Best for Advanced SEO Features


Webflow is a comprehensive tool that bridges the gap between no-code website building and professional-grade design control. It differentiates itself with a visual designer that produces clean, semantic code while allowing users to view changes in real-time. For SEO-conscious creators, Webflow excels with its built-in features and lightweight code, which can enhance site performance.

Pros & Cons

  1. Real-time visual builder enhances design efficiency.
  2. No need for plugins, reducing site bloat and security risks.
  3. Clean, semantic code generated by the Designer aids in SEO performance.
  4. Responsive templates facilitate the creation of mobile-friendly websites.
  5. An extensive list of SEO features, including meta title management, is available directly on the platform.
  6. It offers an AI tool to assist with design choices and streamline the creation process.
  1. Steeper learning curve compared to more basic site builders.
  2. The free plan is limited to 3 pages, which might constrain testing for larger site structures.
  3. While hosting with Webflow is recommended for performance, it may impose additional costs compared to self-hosting options.

Our Experience

We have found that Webflow offers a potent combination of design freedom and SEO capabilities. As we explored the platform, the Visual Designer allowed us to make changes and see results instantly, alleviating the guesswork usually associated with web design. This has dramatically reduced the time from concept to launch for our projects.

The CMS is flexible and intuitive, enabling our content team to manage blog posts seamlessly without creating new pages for each post. We’ve also noticed that the lack of a need for extra plugins directly translates to faster load times, positively influencing our SEO metrics.

However, it’s important to note that the richness of features comes at the cost of a higher learning curve. New users may need to invest time in Webflow University or the community forums to get up to speed. Additionally, although we admire Webflow’s flexibility, integrations like Memberstack.io may be necessary for sites requiring complex e-commerce functions.

Pricing Plan

Webflow’s pricing structure consists of several tiers suitable for various types of users:

PlanIdeal for
BasicSimple sites with a handful of pages.
CMSBlogs and content-heavy platforms.
BusinessFull-scale e-commerce and large sites.

Basic Hosting is well-suited for anyone who needs just a few pages. For content creators, the CMS Hosting Plan opens up Webflow’s content management system for easier blog post management.

Large businesses or those wanting advanced e-commerce capabilities might opt for the Business Plan, though integrating third-party services for memberships or product sales could require an additional investment.

Best for Simplicity in SEO


Site123 is recognized for its user-friendly interface designed for beginners. It stands out as an affordable website builder that excels in SEO capabilities. While it simplifies the website creation process remarkably, it also presents certain limitations regarding design flexibility and mobile responsiveness.

Pros & Cons

  1. Affordable: Cost-effective with a straightforward pricing model.
  2. Ease of Use: Intuitive setup that helps create websites quickly.
  3. SEO-Friendly: Features that support better search engine rankings.
  4. Customer Support: Offers 24/7 assistance.
  5. Multiple Languages: Supports various currencies and languages.
  1. Not Mobile-Responsive: Challenges in achieving optimal mobile presentation.
  2. Limited Customization: Restricted design options and no drag-and-drop feature.
  3. Basic Templates: Similar template structures with minimal variation.

Our Experience

While exploring Site123, we found the platform incredibly easy and quick to navigate. Right from the start, by selecting our website’s category and entering a name, the builder promptly generated a functional initial setup, impressing us with its speed.

The generated website furnished all essential components, such as order forms, contact details, and location maps—all of which we could personalize effortlessly.

However, our delight was tempered by the constraints in customization. While we could alter colors and text styles, the lack of a drag-and-drop editor was palpable. The fixed single-column layout also meant we couldn’t juxtapose elements like a contact form next to a map.

We appreciated the option to change layouts, but it couldn’t fully substitute for the creative control offered by some of Site123’s competitors.

We found the platform somewhat limited in terms of design flexibility. Each layout was predetermined and allowed for styling changes only. If you seek extensive customization options, alternatives such as Wix or Hostinger might be more accommodating.

Pricing Plan

Site123’s pricing is straightforward. The platform offers a free plan, which provides a solid start for beginners, though with limitations such as Site123 branding. Premium plans are available for expanded features, including domain linkage and branding removal.

These are priced reasonably and provide additional benefits, such as e-commerce integrations, for those looking to establish an online store.

Best for AI-Driven SEO


Zyro, rebranded as Hostinger Website Builder, offers an AI-infused approach to building websites that’s both time-efficient and user-friendly, featuring remarkable tools like a copy generator and logo builder.

Pros & Cons

  1. Integrated AI tools streamline website creation.
  2. Attractive, responsive design templates are available.
  3. Plans include a free domain and offer unlimited storage.
  4. Advanced marketing tools like Google Analytics and Facebook Pixel.
  1. The inability to switch templates post-selection constrains design flexibility.
  2. More basic photo editing capabilities compared to competitors.
  3. Fewer templates (150+) than leading providers like Wix.

Our Experience

Using Zyro as our website builder, we found the AI features, such as the copy generator and the logo builder, incredibly resourceful. They saved us time and spared us from seeking professional help. The drag-and-drop interface allowed us to add and customize content with ease.

We especially appreciated the SEO-friendly options that allowed us to add descriptive text to images, aiming to improve our site’s visibility on Google searches.

However, we did encounter some limitations. Not being able to switch templates once the site was live was quite restrictive. If we wanted a design overhaul, we had to start from scratch.

Moreover, while the photo editing tools were sufficient, they lacked the depth of features available on other platforms. Despite these challenges, we managed a website that felt professional, and the marketing integration options provided valuable insights into our audience.

Pricing Plan

Hostinger Website Builder offers two main plans:

  • Premium:
    • Price: $11.99/month
    • Best For: Personal websites
    • Features: Free domain, 100 email addresses, create up to 100 websites, unlimited storage
  • Business:
    • Price: $13.99/month
    • Best For: E-commerce features
    • Features: Additional AI tools, support for up to 500 products, various payment options, no transaction fees

Both plans include SEO and marketing features crucial for promoting websites on search engines and social platforms. Although discounts are often available, we found the base prices competitive for the services provided.

Best for User-Friendly SEO


Webador presents a straightforward solution for users needing to deploy a functional website rapidly. Its offerings are centered around ease of use, allowing even those with minimal technical experience to launch a website quickly.

Pros & Cons

  1. User-friendly with an intuitive drag-and-drop editor.
  2. Over 50 mobile-friendly templates that are adaptable to various uses.
  3. Reliable e-commerce tools with no transaction fees.
  4. Basic SEO tools to help optimize site visibility.
  5. The multilingual editor supports creating a diverse, inclusive website.
  1. Limited in terms of advanced design and customization features.
  2. It is more suitable for simple sites; it may not fulfill complex business needs.
  3. E-commerce tools, while solid, are not as extensive as dedicated platforms.
  4. Header and footer settings are not highly configurable.

Our Experience

When we used Webador, the charm of its drag-and-drop interface became immediately apparent. Embarking on our website creation journey, we found that we could efficiently build a decent site within a very short timeframe.

The editor’s responsiveness is impressive, making real-time changes a breeze. Templates, though not specialized, were flexible enough to mold to our desired aesthetic.

However, the limited editing capabilities occasionally stifled our creative impulses. For instance, we couldn’t fully personalize the header and footer, and the available widgets did not cover every need we anticipated.

That said, for running a blog or a small-scale e-commerce operation, Webador equipped us with solid tools. Shipping cost calculation and SEO customization for individual products are good examples of thoughtful features that exceeded our expectations without overwhelming us.

Pricing Plan

Webador’s pricing strategy is built around inclusivity, offering several tiers to accommodate different needs and budgets:

  • Free Plan: Best for beginners testing the waters, with basic features.
  • Pro Plan: An upgrade that includes your own domain and ad-free experience.
  • Business Plan: Enhanced e-commerce capabilities, suitable for small business ventures.

The clear lack of transaction fees across all plans is an outstanding aspect that sets Webador apart and provides excellent value, particularly for those starting out in e-commerce. Although dedicated e-commerce platforms may offer more advanced features, Webador’s balance between functionality and simplicity allows small-scale sellers to manage their operations effectively without additional costs.

Best for Client-Specific SEO Solutions


Duda is a website builder specializing in creating websites optimized for desktop, tablet, and smartphone viewing. With its drag-and-drop editor, responsive templates, and SEO-friendly features, it is a suitable option for individuals and agencies aiming to build professional-looking websites quickly.

Pros & Cons

  1. A variety of attractive templates
  2. Sites appear great on all devices
  3. Drag-and-drop editor simplifies site creation
  4. Good e-commerce tools and options
  1. No free tier is available
  2. Limited ability to switch templates once a site has begun
  3. E-commerce is an additional cost
  4. Fewer third-party integrations compared to some competitors

Our Experience

Our journey with Duda started by selecting from their extensive range of modern templates designed to make site-building accessible, even for those with minimal technical skills. Our chosen template looked professional and required only minimal adjustments to suit our preferences. It was reassuring to see how the templates adapted to different screen sizes without any extra work on our part.

Utilizing the site builder interface, we found the tools for customizing theme colors, text, and navigation intuitive and user-friendly. Although we were initially taken aback by some limitations, such as the inability to switch templates easily, our control over the design, especially on mobile views, allowed us to create a distinct look for each device type.

Duda’s Flex templates added a layer of flexibility for a fully responsive design; however, the options were limited at this stage.

Our experience with the drag-and-drop editor was smooth. Although we were restricted to placing elements in designated areas, the process was still flexible enough to accommodate our design needs.

We did miss having a wider selection of apps or third-party integrations, an area where competitors like Wix have an edge. Despite this, the widgets available and the integrations with essential services like OpenTable and PayPal enhanced our site’s functionality.

As we dove deeper into building the site, the real-time preview and responsive customer support via the chat bubble were notable features that elevated our user experience. Even as we encountered a hiccup with the Click-to-Call feature, support was quick to assist.

Overall, our experience was positive. The platform’s emphasis on SEO tools and services like integrated Yext, allowing for structured schema data, made it apparent that building a search engine-optimized site was a breeze with Duda.

Pricing Plan

Duda offers three main pricing plans tailored to different user needs, all of which are powered by Amazon Web Services for high performance:

  • Basic Plan
    • Price: $25 per month ($19 if billed annually)
    • Features: Suitable for a single user, one website, email support
  • Team Plan
    • Price: $39 per month ($29 if billed annually)
    • Features: Up to four team members, three different sites, chat, and phone support, site comments feature, and client management tools
  • Agency Plan
    • Price: $69 per month ($52 if billed annually)
    • Features: Up to four websites, ten team members, additional widgets, and client management tools

Additional sites can be added to each plan for a monthly fee. Moreover, Duda caters to the e-commerce segment with tiered add-ons that range from selling 100 products to an unlimited number, including options for Amazon and eBay integration and a Square point-of-sale system.

Best for Local SEO Support

IONOS Builder

IONOS is a website builder that delivers straightforward services for businesses seeking a dependable online presence. It emphasizes essential functionality and corporate-style templates, catering mainly to small companies prioritizing professional performance over flashy design.

Pros & Cons

  1. High reliability with 99% uptime and rapid page loading times
  2. Templates with a corporate flair suitable for business websites
  3. AI Website Builder enables quick website set up for users short on time
  4. Affordably priced plans offering value for newly established businesses
  1. No scheduling or booking features
  2. Absence of free plans or trials, less accessible for testing
  3. Editor constraints limit customization, challenging significant design changes

Our Experience

During our evaluation of IONOS’s capabilities, we noticed that the emphasis is less on usability and more on consistency and performance. However, we found the website builder to streamline the creation process effectively, customizing the templates proved challenging due to the section-based layout. Unfortunately, this limited flexibility hindered our ability to fine-tune design elements to our liking.

Despite this, we were pretty impressed with the AI Website Builder. This feature shines for those looking to get a website up and running without investing excessive time in design. Key business information is all it requires to craft a presentable site quickly.

We also appreciated the professional look and feel of the AI-generated templates, which can be a significant advantage for new businesses aiming to establish credibility.

One constriction we felt keenly was the inability to switch templates post-publication. This demands prudent foresight when selecting a design that will not only meet immediate needs but also accommodate future growth.

On the user satisfaction spectrum, IONOS may reside in the middle, but for a specific subset of users, these features strike a fair balance between value and functionality.

Pricing Plan

IONOS offers several pricing tiers suitable for businesses with varying needs and budgets:

PlanPriceBest For
Starter$1/month (initial term)New small businesses
Plus$5/monthGrowing businesses seeking more features
Pro$10/monthBusinesses requiring advanced eCommerce capabilities

Each plan comes with a free domain for the first year and a professional email account, adding to the value proposition. Startups find the affordable pricing inviting, as it alleviates financial pressures while establishing an online business presence.

In summary, IONOS delivers a no-frills, efficiency-driven website builder experience, mainly geared towards businesses prioritizing stability and a straightforward setup over design intricacy and extensive customization options.

LabelBest for Minimalist SEO DesignLabel


Dorik is an all-in-one website builder and CMS offering a no-code solution for creating professional websites. It is designed for users without coding or design experience and features over 250 UI blocks and 80 website templates for a simplified building process. Additionally, it facilitates team collaboration with permission settings and supports blogging with built-in SEO optimizations.

Pros & Cons

  1. Ease of Use: Drag-and-drop interface with responsive templates.
  2. Team Collaboration: Ability to assign custom roles and permissions.
  3. SEO-Friendly: Built-in SEO features, image optimization, and CDN support.
  4. CMS Capabilities: Integrated blogging platform with scheduling functionality.
  5. Monetization: Stripe integration for memberships with no platform commission.
  6. Support: Comprehensive documentation and tutorials.
  1. Learning Curve: Third-party integrations can be complex.
  2. Post Limits: Free and Personal plans have blog post limits.
  3. Video Tutorials: Some areas lack video support, offering only image-based guides.

Our Experience

Our journey with Dorik has been quite enlightening. We appreciated the straightforward drag-and-drop functionality that allowed us to build websites without touching a line of code. The pre-designed UI blocks and templates were a great starting point, simplifying our initial setup.

Additionally, their responsive templates adapted well across various devices, ensuring a professional web presence.

Collaboration was a breeze; we could easily invite team members and set permissions without any hassle. Navigating through Dorik’s CMS was intuitive, and the availability of SEO tools like meta customization and image optimization was beneficial. We saw improvements in our website’s search engine rankings, which speaks volumes about the platform’s SEO capabilities.

On the flip side, we found that integrating some third-party services, such as domain providers, required a bit more time to grasp. It took a couple of tries, but once set up, these integrations worked seamlessly.

Blogging limitations on the Free and Personal plans did make us consider how they would impact our long-term content strategy. We noted the lack of video resources for certain tutorials, although the existing documentation was clear enough to follow.

Pricing Plan

  • Personal Plan:
    • Monthly Price: $3.29
    • Custom Domains: 1
    • Members: 25
    • Blog Posts: 200
    • Team Collaboration: No collaborators
    • Billed at $79 for the first two years, then $48 annually
  • Business Plan:
    • Monthly Price: $8.29
    • Custom Domains: 3-10
    • Members: 10,000
    • Pages, Collaborators, Blog Posts: Unlimited
    • Billed at $199 for the first two years, then $129 annually
  • Agency Plan:
    • Monthly Price: $29.13
    • Custom Domains: 25-250
    • Collaborators: Unlimited
    • Special Features: Client billing, agency branding, white-label documentation
    • Billed annually

Final Verdict

After extensive research and comparison, Wix.com stands out as our top choice for the best website builder for SEO in 2024. It excels not only in user reviews but also in the overall effectiveness of the product.

Strengths of Wix.com:

  • Comprehensive SEO Features: Wix.com provides a useful set of SEO tools that are intuitive to use.
  • AI-Powered Solutions: The platform’s AI-driven approach simplifies the process of optimizing meta descriptions, titles, and URLs.
  • Business-Friendly: Wix.com offers features that cater specifically to business needs, assisting in improving Google search rankings.
  • Design Flexibility: Users appreciate the drag-and-drop editor, which allows for creativity without compromising on SEO capabilities.

In terms of SEO, Wix.com delivers a powerful package that balances ease of use with sophisticated capabilities, making us confident in naming it the top website builder for achieving better search engine rankings in 2024.

How We Approach Research & Testing

When assessing website builders for their SEO capabilities, our methodology is meticulous and data-driven. We initiate our process by extensively scouring the market for prominent and emergent website builders.

After identifying a comprehensive pool, we deliberately narrowed our selection, choosing various platforms that promise helpful SEO features and tools.

Our head-to-head comparison involves a set of criteria that examines several essential SEO aspects, including:

  • Technical SEO: We evaluate how each builder supports SEO fundamentals like meta tags, sitemaps, and robot.txt files.
  • Site Speed: Given its significance in Google Search Console ranking factors, we measure how each website builder performs in speed tests.
  • Google Search Console Integration: Easy integration and comprehensive support for Google Search Console is crucial for monitoring and managing a site’s presence in Google search results.

We employ industry-standard tools like SEMrush to analyze the efficacy of the built-in SEO tools provided by each website builder. Our hands-on testing involves:

  1. Building actual websites on the platforms.
  2. Implementing SEO strategies using their native tools.
  3. Monitoring the sites’ performance in real-time using analytics and SEO metrics.

We ensure our evaluation is transparent, neutral, and without bias, presenting you with knowledgeable insights that empower you to make an informed decision.

Our recommendations are rooted in the observed performance of these tools in live environments, targeting both fledgling sites and scaling businesses that demand a formidable online presence.

What is a Website Builder?

Website builders are tools that allow us to create websites without manual code editing. Essentially, they provide a platform for businesses to construct their website with ease and efficiency.

These builders come with various templates, which are pre-designed layouts that we can select and customize according to our brand’s identity.

In our practice, we find that the best website builders for SEO offer built-in features to improve a site’s visibility in search engine results. These features enable us to optimize page titles, meta descriptions, and even images, directly affecting SEO performance without delving into the complex backend of web development.

For functionality, these platforms typically offer a drag-and-drop interface, simplifying the web design process. Here’s a quick rundown of what we can expect:

  • Ease of Use: Intuitive interfaces make it possible even for individuals without technical skills to build professional-looking websites.
  • Customization: Even though we start with a template, customization options enable us to tailor the website to our specific needs.
  • SEO Tools: These builders often include SEO tools essential for improving search rankings, such as editing URLs and adding alt text to images.
  • Responsiveness: A good website builder automatically ensures our site will be mobile-friendly, a critical aspect of both user experience and SEO.

By selecting a website builder with strong SEO capabilities, we set a solid foundation for our business’s site, making it easier to attract and engage with our target audience.

Features to Look for in a Website Builder for SEO

When choosing a website builder with SEO in mind, we ensure it ticks several critical boxes. A capable builder should provide SEO features that guide us through optimizing our site, from meta tags to alt text. Here’s a breakdown of what we consider essential:

  • Site Speed: We emphasize builders that offer fast-loading templates, as Google considers speed in its ranking algorithm.
  • Sitemaps: The builder must automatically generate sitemaps, making it easier for search engines to index our content.

We also pay close attention to:

  • Core Web Vitals: Our chosen builder should score well on Google’s Core Web Vitals, focusing on user experience metrics like loading performance, interactivity, and visual stability.
  • Mobile Optimization: With mobile-first indexing, it’s crucial that the builder ensures our site looks and performs well on mobile devices.
  • Customizable HTML Code: Sometimes, we need to get hands-on with the code, whether to add structured data or tweak certain aspects for better SEO.

Additionally, we should be able to create and manage 301 redirects easily, preserving our SEO ranking whenever we need to change a page’s URL. Here’s a quick reference table for our requirements:

SEO FeatureImportance
Site SpeedEssential
Core Web VitalsHighly important
Mobile OptimizationNon-negotiable
HTML Code AccessPreferable
301 RedirectsNecessary

Considering these features, we set the foundation for an SEO-friendly website that aims to rank well and attract more visitors.

Frequently asked questions

How does the choice of website builder impact SEO effectiveness?

The website builder we choose directly affects our SEO efforts. Builders with built-in SEO features, customizable URLs, and responsive design make optimizing for search engines more straightforward. Builders that lack these may require more manual work and could limit our SEO potential.

What are the SEO advantages of using WordPress as a website builder?

Using WordPress benefits our SEO because of its extensive plugin library, particularly for SEO. Plugins like Yoast SEO guide us in optimizing content and improving our site’s visibility. Moreover, WordPress’s themes are typically designed to be SEO-friendly.

Are there any free website builders that also offer strong SEO features?

Yes, there are free website builders that effectively support SEO. While features may vary, look for ones offering mobile optimization, SSL certificates, and access to meta tags for pages and images, which are crucial for improving SEO.

What should small businesses look for in a website builder for optimal SEO?

Small businesses should seek a user-friendly website builder that offers detailed SEO guides. Additional helpful features include the ability to edit title tags, meta descriptions, and alt text, which enhance our website’s search engine visibility.

How do GoDaddy’s SEO capabilities compare to those of other website builders?

GoDaddy provides SEO tools suitable for small businesses and e-commerce. It’s less advanced than some builders but offers user-friendly SEO checklists and basic optimization tools that can effectively support small-scale SEO endeavors.

Can using Wix as a website builder have a positive impact on SEO?

Wix is often regarded as an SEO-friendly platform. It offers an extensive checklist and AI-powered SEO features. These tools can help us create an SEO strategy and enhance our website’s visibility in search engine results.

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