11 Best CRM For Email Marketing in 2024 (Our Top Picks)

We have found ActiveCampaign to be highly effective for managing email campaigns and customer relations. The automation features let us personalize emails based on customer behavior, enhancing engagement.

The CRM integration helps us track customer interactions across different channels, providing a holistic view of each customer. The WYSIWYG editor makes it easy to design emails, and the analytics give us clear insights into campaign performance.

However, the platform can be challenging for those new to email marketing. Setting up advanced automation requires some learning. Also, while email support is responsive, limited phone support can be a drawback for urgent needs.

We found EngageBay to be a comprehensive solution for small to medium-sized businesses. The platform’s free CRM is a significant benefit, allowing users to access various features without upfront costs.

The email marketing tools are straightforward to use, making it easy to create and track campaigns.

However, we did encounter a learning curve with some of the more advanced tools, such as automation and project management features. Despite this, once we were familiar with the platform, we could streamline our workflows effectively.

We also appreciated the variety of integrations available, though the platform occasionally experienced slower performance during peak times.

We found Brevo to be very user-friendly and have an intuitive dashboard. Setting up email campaigns was straightforward, and the selection of templates helped streamline the process. The automation workflows work smoothly, which is great for keeping audience engagement high.

The platform’s segmentation capabilities allowed us to target specific audience groups effectively. However, we did notice that the CRM functionalities are somewhat basic. It may not be sufficient for businesses requiring extensive CRM tools. We also missed having live support for immediate assistance.

While Brevo handles email marketing tasks well, the lack of more advanced features without a paid plan and the focus on email for automation might limit some users.

That said, the platform is still a solid choice for small to medium-sized businesses looking to enhance their email marketing efforts.

We have tried numerous CRMs, and Salesmate stands out for its practical features and usability. The platform is straightforward, making sending and receiving emails easy, tracking contacts and deals, and creating tasks.

Setting up Salesmate was quick and hassle-free, and every feature worked as expected. This is different from other CRMs, where features often need workarounds. For instance, the email tracking feature is precise and timely, unlike other tools that give false reads on email opens.

One minor issue is the layout of the deals page. While it’s functional, a better design could enhance user experience. That said, this is not a major drawback and doesn’t outweigh the many benefits we experienced.

We have found Drip to be an excellent tool for managing our email marketing campaigns. The drag-and-drop interface makes it easy to create visually appealing emails without needing extensive design skills.

The automation features, such as workflows and triggers, allow us to set up complex marketing sequences that run seamlessly in the background.

One highlight is the integration with e-commerce platforms like Shopify and WooCommerce. This integration enables us to track customer behavior and tailor our emails based on their interactions with our store.

However, we have noticed that Drip can be pricey, especially for smaller operations.

Customer support is responsive and helpful, guiding us through any challenges we face. While there are occasional bugs, particularly during high-traffic periods, these issues are typically resolved quickly.

Overall, our time with Zoho CRM has been positive. The integration with email marketing tools like Mailchimp makes managing campaigns straightforward.

The two-way synchronization allows our team to access and organize contacts and campaign data from a single platform, which has improved our efficiency and communication.

However, Zoho CRM does have its drawbacks. Customization options are somewhat limited, which can be a challenge when trying to tailor the system to specific needs.

There is also a noticeable learning curve, particularly for those new to CRM systems. Finally, customer support, while generally helpful, can be slow at times.

We found Keap to be a solid tool for managing customer relationships and automating marketing efforts. The platform is very intuitive and easy to navigate. Its clean interface allowed us to set up automated workflows quickly, which saved us time.

The email marketing features are exceptional, offering higher-than-average email open rates of 20% and click rates of 13%. This made our campaigns more effective. The CRM capabilities also helped us manage contacts and leads efficiently.

However, new users might find a steep learning curve, especially when setting up advanced automations. The initial setup takes some time, and while their support team is helpful, getting everything fine-tuned requires a bit of patience.

Using Thryv, we appreciated the ease of managing our email marketing campaigns. The interface is intuitive, making it simple to navigate through various tools. Their customer support stands out and is always ready to assist when needed.

Thryv’s email marketing features excel in customization and automation, allowing us to create tailored campaigns for different customer segments. The system integrates well with other Thryv tools, such as social media management and invoicing.

However, it falls short in specialized sales features. While it’s a jack-of-all-trades, its lack of focus on deep sales metrics might be a drawback for highly sales-driven businesses. That said, Thryv serves those looking for a supportive CRM well.

Using Monday.com has been a transformative experience for our team. The platform’s flexibility allows us to create boards for various purposes, from client management to project planning.

The intuitive interface has made onboarding new team members smooth. Setting up workflows and automation, although initially time-consuming, has paid off in efficiency.

We did encounter some challenges, particularly with the desktop version for Mac, which lagged compared to the online version. Customizing the software to fit our needs involved a learning curve, but the customer support team was always available to help us resolve issues quickly.

Overall, despite these challenges, Monday.com has helped us streamline our business processes and improve team collaboration.

Using HubSpot has been a largely positive experience. The platform offers a wide range of features, even on the free plan, which is packed with functionalities that many paid CRMs don’t offer.

The drag-and-drop tools for creating emails, landing pages, and forms made it easy to get started quickly.

One downside is the complex pricing structure. While the flexibility is great, it can be confusing to figure out the most cost-effective bundle. Despite this, the user interface is intuitive, and the extensive online knowledge base is a life-saver when tackling more advanced tasks.

Overall, our hands-on experience showed that HubSpot excels in ease of use and integration capabilities, making it a strong contender for any growing business.