SEO can be scary at times.
Unless, of course, you’re an SEO Pro like Ashley.
Sure, WordPress is designed to be SEO-friendly, but there are still plenty of technical tasks to perform if you want to keep your site in Google’s good books.
Imagine if you had an SEO assistant to offer a few hints and tips. Someone to give you a gentle nudge now and then or a pointer in the right direction?
Unfortunately, I’m not aware of any friendly SEO-bots, but I do know of a plugin that might help.
So if you’d like some assistance optimizing your content, managing your links and making your site more search-friendly, then you’re in the right place.
In this post, we’re going to take a look at SEOPressor; the next best thing to a personal SEO assistant.
SEOPressor is a premium WordPress plugin that gives you complete control of your WordPress SEO.
Since SEOPressor launched back in 2010, it has developed into one of the most popular SEO plugins for WordPress. Today, it powers more than 217K unique domains and 23 million WordPress pages worldwide.
The plugin has five core pillars:
- On-Page Analysis – provides optimization suggestions for your On-Page SEO
- SEO Intelligence – provides actionable SEO insights across your website
- Semantic Builder – lets you configure the most important markup standards
- Crawler Control – lets you decide how search engine crawlers navigate your website
- Link Management – allows you to fix, build, and manage your internal link structure
We’ll circle back on these as we step through some of the features of the plugin.
Once installed, SEOPressor creates its own menu in the WordPress dashboard:
Most of these options refer to sitewide Technical SEO settings that you’ll need to configure first.
Later on we’ll look at some specific content optimization, but first, let’s get the plugin setup.
Disclaimer: the SEO scores on some of the following screenshots look shocking. That’s because we installed SEOPressor on a brand new WordPress site without any content or pre-configuration for the purpose of this review.
At the top the dashboard there’s an average health score and news feed. Underneath are the eight options we saw previously in the side menu.
The Site Audit contains a couple of panels.
#1 – Summary
The first one displays a snapshot of the general state of your website:
You can click the Analyze Website button to check and update your SEO results at any time. You’ll get two measurements:
- Score – the average SEO score of all the content on your website.
- Health – the average SEO health of your website.
Over time you’ll get a trending graph of these results on the right-hand side:
Underneath the scorecard, you can see the top 3 errors and alerts, with options to view more or fix individual items.
#2 – Errors and Alerts
On the second panel, you can drill-down into more detail on the errors and alerts. You can see some healthy looking green colored items among the red errors and amber alerts:
Clicking the Fix This link takes you to the relevant setting. For example, clicking on Sitemap file not found takes you to the XML Sitemap settings page:
You can improve your average SEO Score and Health by addressing each of the errors and alerts.
The Sitewide SEO settings cover three areas that affect the whole of your WordPress site.
#1 – Local SEO
If you’re a local business you can input your company information on this panel:
SEOPressor creates the relevant Markup Code in the background, so you should end up with something like this in the Google search results:
#2 – XML Sitemap
Here’s where you can create your XML sitemap so that the Google robots can understand the structure of your website.
#3 – Link Policy
The Link Policy panel lets you specify whether all External and Image Links should be Follow or No-follow:
Your homepage is arguably the most important page of your website. But it’s not so easy to optimize it for Google & Co.
SEOPressor lets you configure the homepage like you would for your blog posts.
Take a look…
#1 – Meta Settings
Use this panel to set your Page Title, Page Description, Canonical URL, 301 Redirect URL, and Robot Rules.
Here’s a quick reminder of what these settings do:
- Title Tag – defines the title of your page and displays on the search engine’s results page.
- Meta Description – describes your content and is also displayed in the search results.
There’s a handy Search Engine Preview box to show you what your title and description will look like:
- Canonical URL – prevents duplicate content issues by specifying the preferred URL of a web page.
- 301 Redirect URL – redirects your visitors to another URL when they land on a particular page.
- Robot Rules – directs Google’s website crawlers how to crawl and index your site. You can read more about Robot Rules here.
#2 – Knowledge Graph
The Knowledge Graph settings are similar to the Local SEO we saw above. You add official information about your website/organization and choose which of your social media profiles to add:
And (if you’re Facebook, Inc.) then you’ll get something like this displaying in the Google search results:
#3 – Facebook Open Graph
By assigning your site’s title, image, and description in SEOPressor’s Open Graph settings, you can control your website link appearance on Facebook.
#4 – Twitter Card
As per Facebook, these settings make sure your website link displays the correct information and an image on Twitter.
Optimizing Your Content With SEOPressor
The On-Page Analysis functionality in SEOPressor analyzes your posts and pages, and suggests improvements on how to improve your SEO score.
When you create a new post in WordPress, SEOPressor is ready and waiting for your input.
Just click the Expand SEOPressor button to open the input fields:
At the top, you have tabs for Score, Meta, Social, and Schema.
In this example, I’ll show you how the score goes from zero to hero as you complete the fields.
I’ve used a previous post from Mad Lemmings – ActiveCampaign vs MailChimp – and saved the post as a draft.
Then I added three keywords in the SEOPressor panel:
- activecampaign vs mailchimp
The first draft, without any images, scores a healthy 92%:
The scorecard highlights three points:
- Word Count: 2874 – is the total number of words in the post
- Readability: 82.90% – is an assessment of how easy it is to read and understand the content
- SQ Density: 2.30% – tells you if your content is semantically related to your keywords.
But there’s room for improvement, as you would expect after a first draft.
Suggested Content Optimization
SEOPressor grades the list of improvements with red, amber, and green so you can address the most important tasks first:
|Suggested Content Optimization|
These are suggestions based on SEOPressor’s evaluation algorithm built from analyzing millions of web pages.
Some tips are obvious; e.g. Add keyword(s) in your meta description.
But others try to prevent you from over-optimizing your content; e.g. Reduce the usage of keywords in anchored link. Using too many keywords in anchored link may be treated as unnatural optimization.
You can address each of these suggestions to optimize your content and then recalculate your SEO Score.
LSI Keywords Suggestion
SEOPressor also makes LSI Keyword suggestions for your content:
|LSI Keywords Suggestion|
Some of these LSI keyword suggestions aren’t appropriate.
For example, you wouldn’t use activecampaign vs convertkit in a comparison of activecampaign vs mailchimp.
It wouldn’t make sense unless you were linking to another post you’d written.
So, remember these are suggestions. You still need to engage your brain!
SEOPressor includes two Schema Markup options:
You can choose whether to use one, both, or neither of these on your content.
The schema markup options add rich snippets to help your content stand out in the search engine results.
You may have seen reviews or recipes displayed like this with star ratings:
You could buy a separate plugin for schema markup, but SEOPressor includes it already.
How much would you pay for a virtual assistant to keep tabs on your Technical and On-Page SEO? I’m sure it would cost more than $9 per month.
Yes, that’s right. SEOPressor is available via a single subscription plan of $9 per month.
You can use it on multiple domains, and it includes lifetime updates and support.
If you’ve always used other SEO plugins like Yoast or All-In-One SEO, then perhaps you should consider trying SEOPressor.
You can use it alongside them or import your current settings from them. SEOPressor is compatible with ‘almost’ all other SEO plugins.
There’s no doubt that SEOPressor is a powerful SEO plugin for WordPress.
The user interface is easy-to-navigate with everything laid out in a logical way. The settings panels are clearly labeled, and there are additional tooltips to explain particular fields.
And if you’re still unsure about a topic then you can dip into their online tutorials and support.
The On-Page optimization suggestions are also terrific and will help you produce top-ranking content.
Overall, SEOPressor provides a superb mix of features to help you improve and manage your SEO.