Especially the point about stating benefits rather than features…

As a former sales professional / trainer, this used to drive me up the wall — listening to rookies pitch all the features we offer, rather than understanding our customer’s pain points and stating benefits / solutions.

Nice job here.

Brent

Hey Kurt,

Yeah, it’s been a horrendous last couple years for the Sox, but they’ve got a really good young core, with Bogaerts, Betts, and Rodriguez. I like they brought in Dombrowski too.

I’m on board with you about the benefits being the most important page of the page. This reminded me of a piece I read, last year: People Don’t Buy Products, They Buy Better Versions of Themselves It’s definitely worth a read if you have time.

Fellow New Englander here. Born in NH and live in Massachusetts. I wouldn’t be too proud about wearing my Red Sox hats these days, but there is always next year.

All great points. I would say the most important things to have regardless of how the page looks is benefits and telling your reader what is in it for them.

More specifically how is the benefit going to solve a problem for your reader.

Also, what is in it for the reader? Why should they optin? Why should they buy? That needs to be clear and presented quickly or else your reader will click away.

Thanks Ashley for having Cam here on your blog.

Kurt

Thanks, Dan!

Nice post you’ve got here.

I agree with all your points; I’d like to emphasize on these two points;

– Focus on benefits
– Add Real Social Proof

Any landing page with these two elements will do very well because you are assuring visitors that you both understand their pain points as well as have created some success stories.

I’m happy I read this post.

Cheers

Dan

Excellent additions Kim, and you are right, sometimes going for the sale, especially from cold traffic is not a great idea. Gotta warm them up on the list first!
thanks for your input

All good points here. I like what you said about social proof – real testimonials with full name and contact details adds credibility to the tactic. And yes a pic of the person takes it up a notch. Something else I have found useful is to take a few handful of the testimonials and create a ‘referral story’ around each testimonial. Works very well.

Final point: Rather than selling straight from the landing page, some marketers may find it more advantageous to capture the lead first, then send visitors to their sales page offer.

Thanks again Cam

Kim

These tips are essential to create an effective landing page.

I’ve recently started using Thrive Leads and it’s excellent. It’s the easiest, quickest, most flexible list building solution that I’ve used.

And, as an added bonus, it makes it easy to split test different signup boxes and landing pages.

This step is crucial to achieve better conversion rates as it’s impossible to pre-empt which design or wording combination will have the strongest appeal for your audience.

Thanks for sharing

Thanks for the kind words, Theodore!

I agree with not giving the reader too many options. Intuitively, you’d think why not give as many options as possible? And just leave it up to the potential customer/client to figure out what they want themselves. The problem is that they don’t always know what they want, so that’s our job as marketers.

So if what you want is for them to buy the product then, all efforts should tailored to that alone, if you want them to give you their email address, that’s where you should channel all your efforts as well.

Thanks for sharing.