Hi Don
Glad you popped over.
The conference was a fun one for sure.
There was a lot of great information and it was only a one day event.
Mike is a great guy. He really has a lot of experience in the industry and his talk was based on his recent experience with a big insurer in the US.
The others also work in the trenches, so it was all really valuable stuff.
hope to see you round
ashley

It’s my first time to your site.

What an amazing conference. I don’t go to as many as I should and after reading your post it re-enforces for me why I really should.

I have to admit, of all the things you wrote here, Mike Corak’s section hit me the hardest. I’ve been struggling with the whole context of keywords for about a year now, especially with the changes Google has been making to their search engine.

When I look in Keyword Planner, it really is driven more by phrases than keywords anyway. So, when he said, “topics not keywords” I was blown away. It’s so simple. I have known that but couldn’t think of a better way to say it.

Thanks for sharing your experience! I came by way of Andrew Warner’s article that he posted today. I’m glad we’ve been introduced.

Thanks again,
Don Purdum

Hi Max
Was a pleasure and honor to attend the conference, and it really opened my eyes to a few things i need to be doing with my content.
That is worth the price and visit.
Then I can also share these learnings with others like you!
Glad you are having fun with your hangouts and also starting a new blog. I think there is always room for more, when you have something useful to say (which you do).
But of course you need to keep the content clear and focused!
have a great week
ashley

Hey Doug
Thanks for dropping by, and a pleasure to have met you at the conference.
It was a great day
ashley

Hey Naomi
Glad you liked Doug’s wisdom. He was a great guy to meet and had a lot of motivating things to say!
I am going to try his ideas soon too.
cheers
ashley

Hi Adrienne
Indeed we all have the urge to just copy what the successful people are doing, but it is not that simple, right?
The successful people have other followings and skills, and it is not straightforward to reproduce their results.
I have learnt this the hard way myself.
But if we try to do something a little different, perhaps we can shine!
take care
ashley

Hey Sherman
Great to hear that you are seeing results from your changes.
It is a hard thing to do, and I also am constantly tweaking. Always learning, and hopefully improving!
I need to pop over to your blog again soon
thanks for popping over
ashley

Sounds like a very informative, yet productive conference that you went to. Not to toot my own horn, but I do have to give myself a pat on the back. I’ve made some changes towards the end of the previous year that goes along what you learned at the conference. Within the last couple of months I’ve started seeing much better results with the fine-tuning of my blog. But in summary, I pretty much had to find my own voice and rolled with it! Thanks for sharing!

Sounds like a great conference and thank you for summarizing for us some of what you learned. These tips alone are tremendously helpful.

I got something from them all but I resonated with what Jay said the most.

I was reading a post earlier today and he was basically saying why are you doing what you’re doing. Most people’s answers are because everyone else is doing it but they couldn’t give him a real reason so they honestly didn’t know. If you’re just following the leaders and being like everyone else then of course you’re not going to stand out. What a shame but then again that just means that perhaps we will. 😉

Thank you Ashley and I know you had a great time.

~Adrienne