Do you ever wonder why or how there are so many successful bloggers in an industry?
Especially in a crowded one like the blogging and online marketing space.
Yeah, I used to wonder about that, too.
It’s kinda strange, right?
Your content is just as good as theirs, if not better, but they still get all the glory, all the shares, all the comments.
So what are you missing?
Why does it just seem to just “work” for others, but not for you?
It’s actually quite simple, once you know the trick.
It’s because they’ve got connections. That means relationships with other more powerful bloggers in their industry.
And every time they publish a new post, they reach out to the people they’ve mentioned, and to people they’re friends with – which ultimately encourages lots of sharing.
So the question then is: How do you connect with these influential bloggers?
It’s a long road, I can tell you that.
And it all starts with getting their attention.
These are extremely busy people. So you better do it right.
And in this post, I will show you the 7-step process to getting on an influencer’s radar.
Let’s get started.
The following are all the steps you need to take.
Most of them are simple, and they’re all very important. So don’t skip any.
Becoming an email subscriber on their blog is pretty straightforward. And these influential bloggers get dozens, or hundreds, of email opt-ins every day.
That is why you can’t just be a passive subscriber, like most of their readers.
You, my new friend, are going to become a more engaged type of subscriber.
Here’s what to do:
i. Sign up for their list.
I’m sure they have signup forms all over their blog so it won’t be hard to find the form.
So take a look around and as soon as you find one, sign up.
ii. Send your first email to them.
After you’ve signed up, and confirmed your subscription, you’re going to send them an email.
Most influencers will send you a “welcome email”. Some will even ask you to reply with any questions you might have.
This is great because it means they actually read their subscribers’ emails.
Here’s what to do:
Let me give you an example.
Here’s a screenshot of a welcome email I got from Henneke at Enchanting Marketing.
As you can see, she lets her subscribers know that she’d like to answer their questions.
So, if your welcome email asks you to reply with a question, you reply with a legitimate question.
Now, if they don’t ask you this, you have 2 options:
With a fan-like email, you’ll basically be telling them you like their content.
Here’s a basic template you can get some inspiration from:
Hey [first name],
I just wanted to let you know that I am a big fan.
I really loved your post on [insert title of a post you read and enjoyed] especially because you [give a reason the post was so great]
Really looking forward to learning more from you.
I can’t wait to read your emails! 😀
The social share is the easiest to do out of all the 7.
Read, share, done. Simple.
But, in order for the influencer to know you’ve shared their content, you’ll have to tag or mention them in your social media post.
It’s easy. Most of them may even have it set up in their share buttons.
Here’s what to do:
i. Choose a post that interests you.
You don’t even have to read it.
Just browse through their blog page and choose a post you like.
ii. Share it, but make sure they’re mentioned/tagged.
Hit one of the share icons.
I’d suggest going with Twitter because it’s easier to mention them and be noticed.
iii. Share a couple more posts – optional.
I’d highly recommend you share a couple more of their posts. Just in case they don’t see your first share in their notifications.
Also, sharing multiple times shows you are doing this more than just to get their attention.
So, again…choose a post that catches your eye, hit the share button, and mention.
Tip: Spread your share out over a longer period (ie. not all at once).
The blog comment requires a little more work than subscribing and sharing.
For your comment to get noticed, and I mean really noticed, it can’t be the old “Hey Ashley, great post. It helped me a lot. Cheers, Julian” type of comment.
It’s got to add value to the post OR to the discussion that is happening in the comments.
You can do this in a number of different ways.
The easiest way would be by asking a question or sharing your experience or opinion on the topic at hand.
That means reading the whole post, too.
As you can see, you have:
Note: Always read the post before leaving your comment.
We all have issues with our websites from time to time, and appreciate it when someone gives us a heads up.
An error can be:
Some of these may take a while to find, or be glaringly obvious if you are lucky.
I’d suggest the broken link or the spelling error as they are often easier to find, and there are some cool tricks to help.
Here’s what to do:
i. Find a Broken Link.
Don’t worry. You won’t have to go through every post and manually check if any links are broken.
We live in a world full of expert coders and developers. And there’s a tool for everything, right?
Well, maybe not everything. But there certainly is a tool for checking if a website has any broken links.
Here’s what do to:
This will bring up all the domain’s broken links.
Another option is to use the Chrome extension: Check My Links.
The extensions then highlights any broken links in red.
ii. Find a Spelling / Grammar Error.
There’s a tool for broken links, then that means there’s one for spelling and grammar, right?
Right. Grammarly – you can see a full review here on Mad Lemmings .
Grammarly is great for spotting spelling mistakes as it shows you them visually on the page.
Here’s what to do:
Now, when you find something worth letting them know about it, shoot them a quick email.
It should be nothing else but the mentioning of the error itself.
So keep it short.
Get straight to the point.
And don’t ask for anything in return.
A backlink is worth a lot on the internet. Especially if it’s from an industry relevant blog.
And, it’s worth even more if it’s from an authority site (but, let’s not talk about that right now).
Linking out is easy. You can do this the regular way with just a plain old hyperlink.
Or, you can do it by using the influencer as an example in your post.
Or, you can do it “the resource way“, which is using an influencers’s post as an additional resource to read for your visitors.
Also, and this is crucial (otherwise they won’t know what you just did for them), let them know you linked to them.
You can do this via email or social media.
1. Reaching Out Through Email
If you decide to shoot them an email, here’s what to do:
Get the idea?
It’s short and to the point. Right on.
2. Reaching Out Through Social Media
If you decide to send them a social media notification, here’s what to do:
Before we move onto the final 2 steps, I just want to say something important.
These next steps will take longer than any of the previous steps. The final step, in particular, may take longer than the first 6 steps combined. But it is definitely a lot more powerful and therefore, worth the effort.
If you haven’t quite captured their attention, these next two steps will do the job.
But if you have, then steps 6 and 7 will get you on his good side (which may lead to lots of other opportunities).
Publishing an egobait list post on your blog is one of the best ways to getting people to notice you.
It’s great for generating traffic, but it’s just as great for getting on some influencers’ radars.
What is an egobait list post? you ask.
It’s basically a “top blogs to follow” type of post. But there are 2 differences:
Here’s what you need to do:
1. Determine How Many Pros You’ll Feature
The more people you feature, the better chance you have at a successful post.
If you’re in an industry, like blogging / online marketing, consider going for a larger list. Like 50+.
2. Find Your Pros
This shouldn’t be too hard to do. Industry experts are practically everywhere.
Simply go to their homepage, enter your main keyword, and then hit the “Amplifications” link in the top menu.
This will give you a list of influencers that are doing well on Twitter.
Another place you could check out it Alltop.
Go to their homepage, enter your main keyword, and then click the category that seems right for you.
This will bring up a page full of websites for that keyword.
Note: Most sites that are in Alltop are quality sites. They don’t accept anything that looks spammy or low-quality.
The last way to find some pros is…through Google, obviously.
You can search for lists that feature the pros you’re looking for (top blogs to follow posts).
Here are some you can search for:
You could also search for phrases that are obvious in your niche, for example, “blogging tips” if you’re in the blogging niche.
3. Come up with a Bangin’ Headline
Your headline is super important.
(Check out this post if you want to learn how to create great headlines)
It should say how many pros/blogs are featured on your list and how they can help the reader.
Here are a few example headlines to give you some inspiration:
Remember, don’t use the words “to follow” in your headline.
4. Create Your Egobait
Have you ever written a list post before?
I’m sure you have. List posts are pretty much the most written type of post on the internet.
And that’s how you’d write your egobait, too.
It’s like this:
Here’s what a list item should look like:
5. Reach Out To Those Mentioned
Now you send them an email letting him know you’ve just featured him.
You could also do this on Twitter (with a @influencersName mention).
As I mentioned before, this step will likely take you a little longer. But if you do it right, your relationship with the influencer will be a lot stronger.
Here’s what you to do:
1. Find Something They Teach and Take Action.
If you’re in the blogging / online marketing niche, for instance, you’d probably find something like a traffic generation strategy, an SEO technique, or even a guide on how to get social media followers.
Whatever it is, make sure that it’s really doable.
Let me give you an example:
Let’s pretend you’re in the blogging space, ok?
And the person you’re trying to connect with is Ashley.
So, you’d browse around his blog looking for something that you actually need help with.
And let’s say you find the post about speeding up WordPress. Since you’re blog loads like a turtle, you follow his every step.
BAM! Your blog now loads within a second.
So what do you do?
2. Tell Him Your Awesome Results.
You’d shoot him a quick email that thanks him for his post and shows him your results (through screenshots).
But it’ll have to be just that.
When you’re showing him your results, you can’t be asking him for anything.
You’ll do that afterwards, once you have exchanged a few emails.
There are a lot of steps in this post, but I don’t want to overwhelm you.
So let’s do a quick recap :
These 7 steps (or at least the first 5_ will definitely grab an influencer’s attention.
So go out there and get on some influencer radars and let me know how you go!
If you need help with anything, I’ll see you in the comments below.
Julian has been blogging for 2 years, but only recently started doing things right. With over a year’s worth of mistakes, he believes he has a lot to share. Find out more on Julian at Blogging Aid.