Nothing stands still for long and you probably feel like you always need to learn something new.
So in this post I wanted to gather together some of the best internet marketing quotes I have seen that manage to teach us a lot in one or two sentences.
The following are quotes and lessons that I feel can have a profound effect on our online lives and businesses.
Focus on how to be social, not on how to do social.
– Jay Baer, Convince & Convert
Jay Bear is the most tweeted man in the world for a reason. He has some solid marketing advice to give. And in this case just 12 words.
What is he trying to say?
Be social on social media. Interact with your followers. Don’t just collect them.
We all need to be reminded of this from time to time, as statistics (like number of followers) can cloud your judgement and mine.
If content is king, then conversion is queen.
– John Munsell, Bizzuka
This quote is seen almost everywhere. And for good reason. There is wisdom in those words!
People focus on content and getting traffic. But in the end, it is all pointless if that traffic does not “convert” (ie. buy from you).
Make sure your content and strategy is focused on the end goal (sales) and not just there for it’s own sake. You have better things to do.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
– Seth Godin
I love this quote because it fits in well with a podcast gem of wisdom I just heard yesterday.
Which is: if you do what everyone else is doing, then you won’t get very far.
Not only because it might not work for you, but because everyone else is doing it – you won’t stand out.
So don’t be afraid to try something different every once in a while. It can have amazing results.
Better marketing often trumps a better product. Invest in both.
– Rand Fishkin, Moz
This quote explains one of the reasons I got into marketing in the first place.
I had a product, but could not find a buyer. Why? Because every product needs amazing marketing. Full stop.
You could have the best product in the world, but if no one knows about it, you can throw it in the trash right now!
Is your marketing so useful people would pay for it?
– Jay Bear, Convince and Convert
Earlier this year I heard Jay Bear give a keynote presentation on this very topic. His book Youtility is the summary of these ideas.
What is he trying to say? Your marketing and your content should be as useful as possible.
Then your customers will remember you, and buy from you when the time is right for them to make a purchase.
Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it
– Erin Bury
I believe this is a great reminder in today’s world of online media.
Be careful what you say, and who you say it to, because there is a record of everything online.
This applies to both your personal and business lives.
Imagine everything you say on social is blasted across the media – because it could be.
You can work quite hard, in particular online, and do quite well independently, but if you really want to grow you need points of leverage and most of them come from knowing people.
Yaro is a very successful blogger for a reason. He knows what he is talking about.
And this quote summarizes one of the key things I learned early on. Connect with influential people in your niche. By not just connecting on social, but also getting to know them over time.
Because somewhere down the track these relationships will have a profound effect on your progress, like nothing you could do alone.
Selling to people through social media is like going to a party, meeting somebody for the first time, and then saying, ‘Hey, do you want to buy this Tupperware?
– Pat Flynn
This quote from Pat covers one of the social media basics, that still many ignore. And annoys many people too.
Don’t blast your message across social media like a TV ad. It does not work like that anymore. So if that is how you roll, stop it.
Social is for sharing and interacting. If you don’t use it that way, you won’t get the results you expect from it.
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
I wanted to end with a little inspiration. This quote from Seth kinda sums up my life at the moment and I wanted to share it with you all.
To me it means you should do what you love, instead of just doing something to earn money. That is something that has taken me all these years to learn.
And now I want you to do it to!
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).