Google holds a certain mythical power over all business owners.
Because, they control Search.
Yes I have heard of Bing, and Go Go Duck (what, you haven’t heard of Go Go Duck?)
But Google still holds most of the cards in this game.
And in many ways, that means they control a huge part of the flow of customers from the internet, to your website.
Deep down we all have a yearning to get on the first page of Google.
All the cool kids are talking about it.
Everyone is probably asking you where you “rank” over coffee at Starbucks.
So it’s kinda hard to ignore, I know.
Maybe you secretly want to ignore all this talk of Google and head out late at night and grab some of that Ben and Jerry’s Cookies and Cream ice cream! Who doesn’t?
But at the back of your mind, maybe even deep down, you are thinking about Google! Plotting to get on the first page and reap all those rewards (customers) you deserve.
It is like the modern day Pringles of the internet.
Once you get to the top….
(“page one baby, I made it!”)
You can’t stop.
Most of you probably know you need to be on page one to seriously get any traffic from a particular keyword (ie. what someone searches for in Google).
It has become almost common knowledge – at least in the internet marketing industry.
But do you have any idea why? Let me show you in a very simple way. Using a few numbers.
Here are the statistics for how many people actually click on a particular position of the Google search results for page one.
Google Result Average Traffic Share
Position in %
Now you have seen the numbers. But what do they mean?
Well, the first three positions of Google get about 60% of the people.
Then, if you take the whole of page one, you get about 90% or more.
So, it is fairly safe to say that at least 9 out of 10 people do not even get to page 2 of Google. (Let’s not even talk about the other pages)
That is why people are so obsessed with getting on page one of Google!
Imagine, if you were in the top three positions for the kinds of searches that your customers are doing?
Getting onto page one of Google is not s simple task, which is why there is a whole industry called SEO – Search Engine Optimization.
But let’s make at least a first attempt at understanding how you can do improve your chances!
There are really two parts to the SEO game. Let’s call them the SEO Yin and Yang.
Their real names are the on-page and off-page SEO. (they only call themselves Yin and Yang on Friday nights)
These are the things that you have a lot of control over, because, they are on your website.
They are the elements that Google looks at to determine what your site and pages are about.
It is the first thing you can change, and makes a huge difference when it comes to SEO.
So although everyone is always talking about “links” when it comes to search, without on-page SEO, links are kinda useless.
Very wise people have written books the size of my living room on SEO, but if you want to get started with your website and make it SEO friendly in 2014 – take a read of this.
And if you are using WordPress, I have a tutorial on optimizing a page using the Yoast – WordPress SEO plugin.
That should get you going.
This is where the dark arts of SEO come into play. The late night meetings, with secret knocks on doors down a dark alleyway in Silicon Valley happen!
But seriously, there is a lot you can do to get links to your content, it just takes a lot of work.
The first thing you need to do is make sure you write amazing content that people want to link to.
I know you have probably heard it before, but it is true.
Unless you have a massive network of people who adore you so much that they will link to everything you write, it is the harsh reality of it.
(By the way, if you have such an amazing network send me an email – firstname.lastname@example.org)
But seriously, your content needs to be unique, at least in some way.
Whether it is amazingly helpful. Witty beyond belief. Or a new angle that no one has heard of.
It can’t just be run-of-the-mill!
Once you have that amazing content, you then have to get it the attention it deserves.
Neil Patel, a master of the game, has some great tips on achieving this with non-standard techniques.
I personally just share the heck out of my content on social media and using my email list.
There is a theory going around that we don’t need Google anymore!
That you can ignore SEO and Google, and get customers from other less difficult places.
Really? Well, what are the alternatives?
Here are a few ideas for you:
There are a lot of other things you could be doing outside of concentrating on search, but it all takes a lot of work – of course :>
But, they are reasonable options.
I will be writing some more detailed posts on these ideas in the coming weeks.
After all is said and done, the big question is – how does being on page one of Google get you customers?
If you target the right keywords, ie. the ones that your customers are looking for. They have a bigger chance of finding you.
And if you are at the top (or at least on the first page) of Google – they might just click on your link.
That will lead to a stream of customers you never expected!
If you need some help getting found on Google, I would be more than happy to help.
Ashley is obsessed with SEO and WordPress. He is also the founder of Mad Lemmings. When he is not busy helping clients get higher on Google he can be found doing crazy sports in the Swiss Alps (or eating too much chocolate - a habit he is trying to break).